Guardian Media Group Radio has appointed Julian Carter as deputy sales director, with responsibility for developing local, regional and national sales across the Real and Jazz FM brands.Carter will report to group sales director, Jon Hewson, who commented: “I know Julian’s ability from working with him at Century and I am delighted that GMG has… Continue reading GMG Radio Appoints New Deputy Sales Director
JCDecaux has erected a series of giant billboards across the UK as part of diet Coke’s biggest ever solus advertising campaign.The month-long campaign, which was booked by BBJ through Posterscope’s new media division Hyperspace (see Posterscope Goes Into Hyperspace), includes thirteen super-sized sites in London, Manchester, Newcastle and Glasgow.The creative, devised by McCann-Erikson Dublin, is… Continue reading JCDecaux Takes A Super-Sized Diet Coke Break
One in five Americans consider the internet to be the “most essential” medium in their lives and it is now appreciated as much as television, according to a report from Arbitron and Edison Media Research. Survey results published in “Internet 9: The Media and Entertainment World of Online Consumers”, showed that 34% of respondents believed… Continue reading Web Rivals Television In The Popularity Stakes
The worldwide internet population will increase from its current level of 565 million to 725 million by the end of 2004, according to a forecast from eMarketer. The report also asserted that the Asia-Pacific region is set to surpass Europe and North America in terms of number of web users. Nua recently stated that Europe… Continue reading Internet Population To Rise By 28% In Next Two Years
Consumer online purchases in the US are predicted to increase by 27% in the course of the 2002 holiday season, according to a new forecast from Forrester Research. The study estimates that consumers will spend a total of $72.1 billion on non-travel purchases this year. This is expected to rise to $217 billion in 2007,… Continue reading US Online Spending To Surge In Run Up To Christmas
Analysts at Merrill Lynch have slightly downgraded their 2003 forecasts for US and global advertising growth, warning that further downgrades are more likely than upgrades. The broker says that in its previous forecasts in June it was modestly raising the figures, believing this was an err on the conservative side. Now, it is reducing the… Continue reading Merrill Lynch Lowers 2003 US And Global Ad Forecasts
ISBA has criticised the new Independent Television Commission advertising standards code, claiming that it does not mark a major liberalisation of television advertising regulation as the ITC had originally suggested.However, ISBA also believes the code does not present any further restrictions to advertisers and provides useful clarification of previously woolly issues.Ian Twinn, ISBA Director of… Continue reading ISBA Says New ITC Code Fails To Meet Expectations
The media sector saw another turbulent day of trading on Thursday after an early-sell off on Wall Street and a late FTSE rally.Telewest saw the sector’s most significant decline, extending losses by 16.67%. The stock may be lifted by news that a US judge has approved NTL’s £12bn debt restructuring plan which paves the way… Continue reading Sharewatch
ShopFront Media has secured a three-month deal to promote Zig Zag cigarette papers in two hundred different sites across the UK.The campaign, which will launch in September, is designed to generate brand awareness and increase distribution by targeting existing users of cigarette papers in the youth market. ShopFront’s point-of-sale promotion is unique as it ensures… Continue reading ShopFront Launches New Campaign
Managing director of the Evening Standard, Sally de la Bedoyere, has stepped down after 17 years at Associated Newspapers.A spokesperson for the Evening Standard said her departure was part of a management restructure designed to compliment the paper’s ongoing redesign. She added: “Sally has worked for us since 1986 and we’d like to thank her… Continue reading Evening Standard Managing Director Steps Down
