More Uk articles

Media communications and market research network, Aegis Group, has acquired Sample Surveys, one of the largest independently owned custom market research agencies in the UK. Aegis will pay an initial £5.4 million cash, with a deferred consideration of up to £1.8 million, subject to the performance of Sample Surveys over the next three years. The… Continue reading Aegis Acquires UK Market Research Firm

In the past, interactive digital TV has been viewed as something of an albatross by advertisers, with high-perceived costs and relatively low response rates deterring all but the most adventurous marketeers. However, the uptake of digital TV is gradually increasing and with a growing number of viewers going interactive, brands are beginning to cotton on… Continue reading Feature: Advertisers Move Into The Red

AOL Time Warner yesterday confirmed the appointment of Jonathan Miller as the chief executive of its internet arm, America Online. Miller, a former head of USA Interactive, succeeds Robert Pittman, who stepped down last month after failing to revive the fortunes of the struggling web business (see COO Quits AOL Time Warner). The new CEO… Continue reading AOL Appoints New Online Chief

NTL has appointed its director of content, Jeremy Davies, to its top marketing position as part of a further restructure at the cable company.Davies, who has been at NTL for over a year, becomes the director of marketing responsible for all customer contact and commercial communications activity. He will also oversee all of NTL’s brand… Continue reading NTL Fills Top Marketing Role

Lastminute.com, the online retailer, today announced narrowing losses and pledged to achieve profitability in the next quarter. The UK internet company revealed pre-tax losses of £3.9 million for the three months to June, compared with £9.2 million for the same period in 2001. This was also an improvement on the £5.2 million deficit recorded in… Continue reading Lastminute Strives To Get In The Black

NOTE: Due to problems early in 2002 with obtaining viewing figures from BARB, this report was compiled later in the year and therefore does not contain comment.Hours & Minutes Viewing Hours & Minutes Month BBC1 BBC2 ITV C4/S4C Channel 5 Others Apr-2002 6:12 2:34 5:52 2:12 1:32 5:16 Apr-2001 7:02 2:48 7:27 2:41 1:28 5:04… Continue reading TV Viewing Round-Up – April 2002

In the wake of high profile financial scandals and the alarming fall in share prices, the International Monetary Fund (IMF) has revised down its 2002 growth estimates for the United States. On Monday, the IMF was predicting US economic growth of 2.5% this year and 3.25% in 2003. A leaked copy of the World Economic… Continue reading IMF Revises Down Economic Growth Estimates

NOTE: Due to problems early in 2002 with obtaining viewing figures from BARB, this report was compiled later in the year and therefore does not contain comment.Hours & Minutes Viewing Hours & Minutes Month BBC1 BBC2 ITV C4/S4C Channel 5 Others Mar-2002 6:06 2:48 5:33 2:19 1:33 5:32 Mar-2001 7:21 3:03 7:42 2:38 1:30 4:49… Continue reading TV Viewing Round-Up – March 2002

SMS marketing is now an accepted form of advertising and is viewed much more favourably than direct mail or telesales, according to research by mobile media sales and technology provider, Enpocket. The results found that third party SMS marketing from a trusted service provider is regarded as favourably as television and radio advertising. 63% of… Continue reading SMS Marketing As Acceptable As TV Or Radio Advertising, Says Report

The Times is to launch a weekly sports supplement “The Game” before the start of the Premiership season.Andrew Mullins, marketing director of The Times, said: “Over 18 million people follow football – every Monday they want to get post match reaction and analysis. The Game is designed to appeal to the urban football fan.”The Game… Continue reading Times Launches Football Supplement