Real Radio has appointed Manchester-based advertising agency Clear Marketing Communications to create consumer led marketing campaigns for its group of stations.The agency, which secured the contract following a competitive pitch, will devise a new television advertising campaign to promote the group’s stations in Yorkshire, Scotland and South Wales. The TV campaign will run in the… Continue reading Real Radio Selects New Ad Agency For TV Push
Cordiant Communications chief executive, Michael Bungey, is expected to announce on Friday, along with the group’s financial results, that he will leave the company, according to further speculation in the broadsheet press. It has been rumoured for some time now that Bungey will step down from his role at the top of the global marketing… Continue reading Bungey Expected To Leave Cordiant Comms
Vivendi Universal, the financially stricken international media group, has agreed the sale of its French consumer press division and its stake in the internet venture Vizzavi as it seeks to reduce mounting debts. The two deals, which will amount to almost £300 million in total, represent the first steps taken by chief executive Jean-René Fourtou… Continue reading Vivendi Offloads High Profile Assets
Global marketing and communications agency, WPP, has announced that its Red Cell network has bought leading French creative agency, Les Ouvriers du Paradis. The Paris-based agency will merge its operations with Red Cell’s existing French operation, Red Cell Paris and be renamed Les Ouvriers du Paradis/Red Cell. The acquisition continues WPP’s strategy of strengthening its… Continue reading WPP Buys French Creative Agency
Yesterday was a day of mixed fortunes for the media sector. Granada continued to see shares fall in the wake of news that its chief executive, Steve Morrison, is leaving the company at the end of September (see Morrison Ends 28 Year Tenure At Granada). Stock slipped 2.69% to close at 81˝p, a loss of… Continue reading Sharewatch
Conditions in the UK advertising market continue to be difficult, according to a first half financial results statement from publishing group Highbury House Communications. The group says that compared with the current trading conditions, those of H1 2001 were reasonably favourable, with the major downturn not occuring until the second half of last year.Business publishing… Continue reading Highbury Sees No Improvement In Difficult Ad Conditions
Dawn Airey, chief executive of Channel 5, has claimed that ITV is losing audiences because it is too “bland”.In an interview in today’s Times, Airey, who is being tipped as the candidate most likely to take over from David Liddiment as ITV’s director of channels, says that more new drama and high-profile entertainment hits are… Continue reading Airey Criticises ITV For Being Too Bland
The Audit Bureau of Circulations (ABC) has released regional newspaper figures for the period January to June 2002. The figures reveal a less than impressive performance for the majority of the top ten paid for regional titles, with circulation declining virtually across the board year on year. Birmingham’s Sunday Mercury experienced the most significant downward… Continue reading ABC Regional Newspapers: Jan-Jun 2002
IPC Media has announced details of its first major content deal with its online stablemate AOL UK.The deal will see the company’s TV listings arm, IPC tx, provide content and design for AOL’s relaunched TV guide. The guide will provide extensive digital and analogue listings and will allow AOL’s members to customise their TV listings… Continue reading IPC Announces First Major Content Deal With AOL UK
Analysis of June’s TV revenue figures for the UK’s main terrestrial channels reveals an overall 9.3% year on year improvement in revenue. The exception was GMTV, which saw a 11.9% year on year decline. Channel 5 saw the most significant year on year increase and revenue was seen rising 12.1% in June. ITV was not… Continue reading TV Market Round-Up June 2002
