NOTE: Due to problems early in 2002 with obtaining viewing figures from BARB, this report was compiled later in the year and therefore does not contain comment.Hours & Minutes Month BBC1 BBC2 ITV1 C4 Channel 5 Others Jan-02 6.39 3.01 6.27 2.32 1.33 5.20 Jan-01 7.24 3.11 8.24 2.53 1.34 4.57 % Change -10.1 -5.24… Continue reading TV Viewing Round-Up – January 2002
GWR has formed a new division called “Creation” which will be responsible for all the creative programming and online content on GWR’s local radio stations.Creation will be an umbrella group bringing together GWR’s programmers and content providers. The new brand will encompass GWR’s network of 32 FM stations, digital stations and online platforms.Dirk Anthony, managing… Continue reading GWR Gets A Management Make-Over
Emap’s Elle magazine has announced a joint advertising deal with car manufacturer Ford.The deal will include the production of 2,000 Elle branded Ford Focus cars and will see Ford sponsor Elle‘s September catwalk supplement. The deal has been developed through Emap advertising and Mindshare, Ford’s advertising agency.Martyn Rees, managing partner at Mindshare, said: “We are… Continue reading Elle Lands Joint Deal With Ford
Advertising revenues at the Telegraph Group continued their downward spiral during the second quarter of 2002 as the ailing recruitment market showed no signs of recovery.The Hollinger International Group, which publishes the Daily Telegraph and Sunday Telegraph, announced that advertising income between April and June had fallen 3.8% to £52.7 million, compared with £54.7 million… Continue reading Telegraph Revenues On The Slide
Reed Elsevier today reported a dip in profits for the first half of 2002 but remains confident that it can reach full-year targets of above market revenue growth.A drop in advertising income led to pre-tax profits falling 3% to £398 million. However, this figure was at the upper end of analysts’ estimates and overall revenues… Continue reading Reed Profits Down 3%, But Outlook Remains Promising
NOTE: Due to problems early in 2002 with obtaining viewing figures from BARB, this report was compiled later in the year and therefore does not contain comment.Hours & Minutes Viewing Hours & Minutes Month BBC1 BBC2 ITV C4/S4C Channel 5 Others May-2002 6:16 2:42 5:39 2:22 1:33 5:10 May-2001 6:01 2:36 6:15 2:22 1:23 4:27… Continue reading TV Viewing Round-Up – May 2002
Mirror Group Newspapers and the Telegraph Group have shelved plans to create a joint advertising sales operation.The creation of the sales house, dubbed Apollo earlier this year, would have seen ad sales for the Mirror Group’s national tabloid titles, which include the Daily Mirror, combined with those for Telegraph Group titles including the Daily Telegraph… Continue reading Mirror Group And Telegraph Abandon Joint Sales House Plan
NOTE: Due to problems early in 2002 with obtaining viewing figures from BARB, this report was compiled later in the year and therefore does not contain comment.Hours & Minutes Viewing Hours & Minutes Month BBC1 BBC2 ITV C4/S4C Channel 5 Others Feb-2002 6:18 2:57 6:35 2:32 1:45 5:41 Feb-2001 7:19 3:20 7:53 2:39 1:32 5:01… Continue reading TV Viewing Round-Up – February 2002
The Advertising Standards Authority has ordered Inventive Leisure to withdraw a postcard promoting Revolution Night-club in Bristol.The postcard advertising Sunday offers at the bar featured a picture of a cross and a bottle above the phrase “the Holy Spirit”. The other side of the card advertised Bloody Mary’s and claimed to offer “the Sunday service… Continue reading ASA Orders Withdrawal of Inventive Leisure postcard
Microsoft has appointed Nick Barley as its director of marketing with responsibility for all marketing and communications in the UK.Barley will report to the software giant’s UK managing director, Neil Holloway and will join the company’s executive management team in overseeing the growth of the business in the UK. He replaces Oliver Roll, who has… Continue reading Microsoft Appoints New UK Marketing Director
