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European consumer spending on interactive TV applications and services will more than double in the next six years, according to a new study by Strategy Analytics. The research firm calculates that 16 million Europeans are active users of enhanced TV applications and predicts that spending in this sector will total $92 million in 2002. This… Continue reading European iTV Revenues Set To Escalate

Media Stocks saw little movement in Wednesday’s subdued session as the city paid it’s respects to colleagues lost on September 11th.Most traders were reluctant to engage in any aggressive trading activities on such a poignant day. Five thousand brokers and underwriters attended a service at Lloyds of London.On the corporate newsfront the Barclay Brothers, owners… Continue reading Sharewatch

Emap is to increase the take-up of SMS services across its entire media portfolio with the creation of a new role of mobile business director.Former business director of youth, Gillian Kennedy, has been appointed to the role, which will involve working across Emap’s radio, magazine, TV, online and mobile data-bases to create bespoke interactive cross-media… Continue reading Emap To Boost Wireless Up-Take Across Media Portfolio

The London Underground has launched a new magazine, called Tube, which will be distributed by mail to over 300,000 monthly and season ticket holders.The magazine, published by John Brown Citrus, will be A5-sized and its 32 pages will contain a combination of features and advertising.Sian Phillips, editor of the new title, told Newsline: “The magazine… Continue reading London Underground Launches Tube Magazine

Emap’s London-based Kiss 100 FM is launching a £1 million cross-media campaign to promote the Bam Bam Breakfast Show.The six-month campaign, which has been designed by Mother, launches later this month across Channel 4, Channel 5 and Emap’s portfolio of digital channels. The main TV push will be supported by a poster campaign comprising 6-sheet… Continue reading Kiss Beats The Rat Race With Six-Figure Campaign

MediaTel Group’s ladies football team experienced the sweet taste of success again on Sunday when they won the NABS/MediaWeek 5-a-side tournament. Having won the competition the last time they entered two years ago expectations for a repeat performance were high.All the training paid off when the ladies team conceded just two goals during the day… Continue reading MediaTel Ladies Football Team Tastes Success

Emap has announced it is to launch a new women’s weekly magazine called Closer at the end of this month.The first issue will be supported by a multi-million pound marketing campaign including television and radio advertising, combined with point-of-sale promotion.Paul Keenan, CEO of Emap consumer media, commented: “Emap has a record of introducing innovative new… Continue reading Emap Gets Closer To Women’s Market With New Launch

Channel 4 has unveiled an innovative marketing campaign to support the launch of its new art and culture programme, The Art Show.The campaign will see members of the art collective, Foundation 33, sign and individually number 1 million specially designed postcards containing transmission details for the new show. Once signed, the postcards will be distributed… Continue reading Channel 4 Launches Campaign To Promote New Arts Show

The Radio Authority has ruled that broadcasters will have to keep news production local to prevent the creation of centralised news hubs.Following a three-month consultation period, the radio watchdog has decided not to lift an industry-wide rule specifying that independent local radio news has to be produced and presented locally.The Authority concluded that plans for… Continue reading Radio Authority Tells Broadcasters To Keep News Local

Taxi Media and Mastercard are launching what they claim to be the first ever London taxi campaign to promote an SMS competition.The campaign, which launches this week, includes 20 fully-liveried cabs fitted with tip-up seat ads, asking passengers to text for a chance to win VIP tickets to this year’s Mastercard Mobo Awards.Commenting on the… Continue reading Taxi Media Gets Into SMS With Mastercard