Analysis of June’s TV revenue figures for the UK’s main terrestrial channels reveals an overall year on year improvement in revenue. The exception was GMTV, which saw a notable year on year decline. Channel 5 saw the most significant increase and revenue was seen rising 12.1% in June. ITV was not far behind and Channel… Continue reading TV Market Round-Up June 2002
Digital marketing agency ValueClick has secured the contract to provide advertising sales for UK Publishing House, Haymarket.The deal will see ValueClick’s media sales team sell advertising space across Haymarket’s portfolio of sites to its existing client base of advertisers. The company will also provide ad management services to help Haymarket maximise revenue from advertising sales.Commenting… Continue reading ValueClick Wins Haymarket Ad Sales Contract
Advertiser funded programming will not become a significant part of the peak-time schedule on the UK’s main commercial terrestrial channels unless the quality improves, according to Channel 4’s head of science and education, Sara Ramsden.Speaking at a session entitled Cheap Shows Or Cheap Plugs at this year’s Guardian Edinburgh International Festival, Ramsden said the standard… Continue reading GEITF 2002: Ad Funded Programming Not Up To Scratch
Virgin Radio is launching a cross-media campaign to promote UIP’s latest film release, Bourne Identity, which opens on 6 September.The campaign for the film, starring Matt Damon, begins this week with an on-air promotion and a dedicated website hosted by Virgin Radio. On the day of the film’s release Virgin Radio listeners will be given… Continue reading Virgin Radio Rolls Out Cross-Media Promotion For UIP
Analysis of June’s TV revenue figures for the UK’s main terrestrial channels reveals an overall 9.3% year on year improvement in revenue. The exception was GMTV, which saw a 11.9% year on year decline. Channel 5 saw the most significant year on year increase and revenue was seen rising 12.1% in June. ITV was not… Continue reading TV Market Round-Up June 2002
Internet penetration in Great Britain hit the very significant 50% mark in June this year, according to the latest edition of the Internet User Profile Study from NOP World. Women are currently driving the uptake, says the study, which shows that the growth rate translates to 6,000 new users per day over the last twelve… Continue reading Half Of Britons Now Online, Says NOP
There are now more than 25 million digital subscriber lines (DSL), offering broadband communications, across the world, according to new data released by Point Topic. Telecoms operators in 50 countries added 6.7 million DSL lines in the first half of 2002 and despite the economic slowdown and the telecoms financial crisis, the world’s installed base… Continue reading Global DSL Growth Hits 35% In H1, Despite Sector’s Financial Troubles
US online sales of non-travel-related products will reach $13.8 billion in value, according a new forecast from comScore. This would represent a growth of 27% over Q4 2001, according to the company’s historical data. The group predicts that the holiday season’s spending will begin in earnest in the US on Monday 2 December, when consumers… Continue reading US Q4 Online Sales To Grow By 27%, Says comScore
Billetts, the advertising and marketing consultancy, has compiled an overview of the UK television industry’s first half of the year, including speculation on how the remainder of 2002 may pan out. Here are some of the key assessments of the year so far, broken down by broadcasting group. ITV1 Despite a boost in advertising surrounding… Continue reading Billetts’ Outlook For The UK Television Sector
It was a lacklustre day for media stock yesterday with the majority seeing shares fall. Granada fell 7˝p to close at 83žp as investors reacted to news that the departure of chief executive, Steve Morrison, could come as early as this week (see Morrison Could Leave Granada Within A Matter Of Weeks).Tuesday’s announcement that RTL… Continue reading Sharewatch
