BMP DDP and Viacom Outdoor have worked together to produce the UK’s longest static advert, in the newly refurbished Trav-o-lator tunnel at Bank Tube station in London. The ad, unveiled today, sees American Airlines return to using the location, this time for 18 months.The tunnel design features the 50 states of America, while highlighting the… Continue reading UK’s Longest Static Ad Unveiled By American Airlines
Business to business (B2B) media in the US remains in a slump as we move into the second half of 2002, according to an analysis by PBI Media’s MIN. The group reports that the expected pick-up in advertising pages and revenues has yet to emerge. Forecasts from Veronis Suhler Stevenson predict that B2B magazine revenues… Continue reading US B2B Mags Show Continued Slump Into Second Half
A radio advertising campaign will break this week in the London area aiming to promote the first sub-£100 portable digital radio (see £99 “Kitchen” Digital Radio To Go On Sale). The exercise is to be repeated nationally as product availability rolls out to the regions.Digital Radio Development Bureau (DRDB) chief executive Ian Dickens said: “With… Continue reading Summer Campaign For Sub-£100 DAB Radio To Launch
The number of broadband subscribers will increase by 50% across the globe during 2002, according to a report from In-Stat/MDR. Telecoms firms and industry bodies have expressed a certain amount of frustration at the slow take-up of broadband in many developed countries. However, In-Stat/MDR predicts that the broadband population is set to increase from 30… Continue reading World Broadband Population Set To Boom
The Sun has re-entered the price war against its rival, the Daily Mirror, by cutting its cover price to 10p in the London area.The move, which will apply every weekday until further notice, is the latest in a line of price cuts in the tabloid newspaper market, which began in May when Trinity Mirror reduced… Continue reading The Sun Re-Enters Price War With Cover Price Cut
AOL Time Warner has been rocked by the resignation of one of its most senior executives as the sense of crisis deepens at the world’s largest media company.The chief operating officer, Robert Pittman has stepped down as head of AOL’s internet arm, a position he only took up in April. The advertising recession hit the… Continue reading COO Quits AOL Time Warner
The World Cup 2002 attracted global TV audiences “way beyond expectations” with 68% of the world’s population watching the tournament across 44 countries, according to research carried out by Initiative Media.The research shows that 20.4% of the world’s population, or around 217 million people, watched this year’s World Cup final on TVs in their homes,… Continue reading World Cup 2002 Exceeds Expectations With Global Viewings
AOL Time Warner has been rocked by the resignation of one of its most senior executives as the sense of crisis deepens at the world’s largest media company. The chief operating officer, Robert Pittman has stepped down as head of AOL’s internet arm, a position he only resumed in April. The advertising recession hit the… Continue reading COO Quits AOL Time Warner
RTL Group, which owns Channel 5, says it can see the first shoots of recovery in the UK advertising market. The pan-European broadcaster says that full-year results are in line with analysts’ expectations. RTL says that although advertising conditions in Germany and France remain unfavourable, there are ‘tentative’ signs of a revival in the UK… Continue reading RTL Detects ‘Tentative’ Signs Of Recovery
Yesterday was a positive day for media companies with only seven seeing shares fall. Daily Mail and BSkyB saw the most significant upward movement. The former improved 7.98% to close at £5.75, while the latter rose 7.57% to finish at £6.11, an increase of 43p on the day before.Reed also performed well yesterday with stock… Continue reading Sharewatch
