Emap has appointed Viv Craske as editor of its dance music and clubbing magazine Mixmag.Craske has been acting editor of the magazine for the last three months. He replaces Tom Whitwell, who left to become deputy editor of Emap’s The Face soon after Neil Stevenson was appointed editor of the monthly style title earlier this… Continue reading New Editor For Emap’s Mixmag
Virgin Radio has secured Sky as the six-figure sponsor of its on-air, online and on-site activity for this year’s V2002 music festival, which takes place on 17 and 18 August.Virgin Radio is the official sponsor of V2002 and the deal will see Sky take ownership of all Virgin’s on-air and online activity in the run… Continue reading Virgin Radio Secures Sky To Sponsor V2002 Coverage
Pub media may be a relatively niche medium but there’s a lot more to it than branded beer mats and novelty point-of-sale promotions. These days the average pub media contractor has an arsenal of weird and wonderful creative opportunities at its disposal, allowing advertisers to deliver highly targeted campaigns to an affluent youth audience.Research from… Continue reading Feature: Pub Media Pulls In The Punters
The number of households in the United States with digital video recorders (DVRs) is set to rise from the the current customer base of approximately 1 million to 15 million in 2007. However the Leichtman Research Group, which has produced a new report on the digital video marketplace, downplays the impact of the new technology… Continue reading DVRs Yet To Capture The Public Imagination
Granada Enterprises has secured McDonald’s as the sponsor of a new series of Popstars, called Popstars: The Rivals, which will air on ITV1 this autumn.The deal, brokered by Starcom Motive, includes full broadcast sponsorship of the show, which will create a girl-band and a boy-band to compete against each other in the charts. McDonald’s branding… Continue reading Granada Pairs Popstars With Fast Food Brand
ISBA has hit back against a proposed levy on the advertising of fatty, highly processed and fast foods proposed by left of centre think tank DEMOS in a report last week.The levy would fund a national Health Promotion Agency to promote fruit and vegetables, but ISBA thinks that blame for bad eating habits should not… Continue reading ISBA Responds To DEMOS ‘Unhealthy Food’ Ad Levy Proposal
More than 11 million people used interactive TV or SMS text messages to cast their Big Brother 3 eviction votes during the first six weeks of the show, an increase of 52% on last year, according figures released by the Mobile Data Association.The figures show that SMS messages accounted for 24% of all interactive eviction… Continue reading Big Brother 3 Boosts June’s Text Message Total
The ITC has ruled that ITV1’s flagship daytime show This Morning breached two sections of the Code of Programme Sponsorship during programmes broadcast at the end of April this year.A complaint was received regarding a series of “specials” entitled “This Morning Transform Your Garden” during which a public garden on the Thames was given a… Continue reading Garden Competition Broke Sponsorship Code, Rules ITC
Global sponsorship solutions company, SponsorClick, has launched a new service allowing advertisers to assess the benefits of sponsorship activity.The SponsorRatings division has been set up to evaluate the potential of sponsorship deals and will act as independent advisor to to both advertisers wanting to asses future partners and sponsor seekers wanting to prove their value.The… Continue reading New Service Assesses Benefits Of Sponsorship
Canal Plus, the French pay-TV subsidiary of Vivendi Universal, is to be broken up and its foreign operations sold in a debt reduction exercise. Vivendi’s chief executive, Jean-René Fourtou, has informed the French media regulator that the group plans to offload assets in Italy, Poland, Belgium, the Netherlands and Scandinavia. It will then concentrate on… Continue reading Canal Plus Network To Be Fragmented
