Online cross-marketing deals are successful in increasing web traffic to the sites involved, according to new research from Hitwise.Monthly figures from the electronic intelligence company show that a deal between online travel agent Lastminute.com and UK ticket retailer Thetrainline.com, which saw the companies promote each other’s services, led to an increase in web traffic to… Continue reading Thumbs Up For Online Cross-Marketing Deals
Future Publishing is giving away an all-expenses paid, three month place at an LA music school as well as guitars, amplifiers and effects equipment as part of the celebration of Total Guitar’s 100th issue.The prize is the largest ever given away by the 8 year old title, which is the largest selling guitar magazine in… Continue reading Total Guitar Plans Centenary Issue Giveaway
The events programme for the Guardian Edinburgh International Television Festival 2002 (GEITF) has been announced with a range of industry figures including Stuart Prebble, David Liddiment, Richard Eyre and Kevin Lygo now confirmed to appear alongside keynote speakers, Mark Thompson (see Bertelsmann Chief To Present Worldview At GEITF) and Thomas Middelhoff (see Bertelsmann Chief To… Continue reading GEITF 2002 Events Programme Announced
Media and information group, Reuters, has this morning posted a pre-tax loss of £88 million, with profits hit hard by losses at Instinet, the company’s electronic securities trading division. The figures cover the six months to 30 June 2002.Instinet saw operating losses of £5 million on revenues down by 38% year on year; the company… Continue reading Reuters Tumbles Into H2 Loss, Hit By Instinet
Media and information group, Reuters, has this morning posted a pre-tax loss of £88 million, with profits hit hard by losses at Instinet, the company’s electronic securities trading division. The figures cover the six months to 30 June 2002. Instinet saw operating losses of £5 million on revenues down by 38% year on year; the… Continue reading Reuters Tumbles Into H2 Loss, Hit By Instinet
As the fallout from the WorldCom scandal continues, UK media shares dropped in value once again during yesterday’s trading. BSkyB was among the worst sufferers, losing 6.47%, while WPP dropped 5.56%.Ahead of the interim results it released today, Reuters also suffered, shedding 24˝p or over 7.5% of its value compared to the closing price on… Continue reading Sharewatch
The Office of Fair Trading (OFT) has cleared Clear Channel UK’s acquisition of Scottish Radio Holdings’ outdoor advertising business, Score Outdoor, it was announced this afternoon. The deal was agreed in May for an initial price of £33.5 million cash (see Score Outdoor Sale To Create Third Force In UK Market).
H Bauer and consumer sales house The Publishing Consultancy (TPC) are to launch the first online presence for either company in the UK.The dual branded site has been developed by MediaTel Interactive and aims to provide users with information on H Bauer’s magazines including editorial positioning, target market, circulation and readership details, along with easy… Continue reading H Bauer Launches First UK Online Presence
Jean-René Fourtou, the new chief executive of Vivendi Universal, yesterday met with senior management for a strategic review amid speculation that he is planning to sell off parts of the debt-ridden media group. Vivendi is some E16.7 billion in arrears and talks over a financial rescue package are ongoing. Nonetheless, the FT reports that the… Continue reading Vivendi Assesses Break Up Options
With the advertising downturn putting the squeeze on marketing budgets and companies demanding greater return on investment from their advertising campaigns, Kevin Kerrigan, COO of online tailored directory and search solutions company BTLookSmart, looks at how search targeted marketing is becoming an increasingly attractive option.“Stuck in a rut” was the Financial Times‘ description of UK… Continue reading NewsLine Column: A New Phenomenon In Advertising?
