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12Snap is to launch an SMS ad campaign to promote Allied Domecq’s Champagne Mumm to “affluent” consumers.The campaign, which has been created and produced by integrated marketing agency 141, is designed raise brand awareness of Allied Domecq’s brand of Champagne and will offer consumers the chance to win a trip to the Italian Grand Prix… Continue reading 12Snap Gets Bubbly With New SMS Ad Campaign

The Audit Bureau of Circulations (ABC) has been appointed as Condé Nast’s circulation auditor, increasing ABC’s auditing share of the consumer magazine market to 40%.Consumer magazine publishers can choose either an external third-party or ABC staff to audit their titles and Condé Nast’s decision to appoint ABC means that the organisation now undertakes around 600… Continue reading ABC Appointed To Audit Condé Nast Titles

Dennis Interactive, the multimedia arm of Dennis Publishing, is investing £1m in the launch of a new I.T portal, which it says will offer advertisers greater reach and more sophisticated targeting.The new site, www.pcpro.co.uk, brings together content from Dennis’ existing PC Pro, Computer Shopper, Computer Buyer and Mac User portals and offers advertisers the ability… Continue reading Dennis Offers More To Advertisers With New I.T Portal

Flytxt has launched an SMS advertising campaign to promote the WKD drinks brand among 18-25 year-old football fans.The campaign, which was devised by 5 Communication, offers consumers the chance to win football strips and other sports-related prizes by texting a code found on the peel-and-reveal labels of selected WKD bottles.Commenting on the “Peel-Off and Win… Continue reading Flytxt Launches SMS Competition For Football Fans

Reports in the weekend press suggest that SMG is considering selling its television arm, which includes both Scottish TV and Grampian TV.According to the Independent on Sunday, SMG is looking to reduce substantial debts and sees the television interests as valuable assets which could raise over £400 million.Carlton Communications has already been linked with a… Continue reading SMG May Offload TV Business

Reports in the weekend press suggest that SMG is considering selling its television arm, which includes both Scottish TV and Grampian TV. According to the Independent on Sunday, SMG is looking to reduce substantial debts and sees the television interests as valuable assets which could raise over £400 million. Carlton Communications has already been linked… Continue reading SMG May Offload TV Business

The two commercial French television stations, TF1 and M6 are set to complete their takeover of the country’s second largest satellite operator, TPS. The duo are buying the 25% stake of the company owned by the utilities group, Suez for E160 million. TF1 will now have a two-thirds share in TPS with M6 owning the… Continue reading French TV Groups Swoop For TPS

It was a poor week for media companies last week with the continuing turbulence of the US and UK markets having a negative affect on media stocks. Week on week analysis shows that GWR and Maiden saw the most significant downward movement. The former slipped 12.37% week on week to close at £2.09, and the… Continue reading Sharewatch

US radio advertising revenues are expected to rise by 3.0%-4.0% in Q2 2002 and by 8.0%-10.0% in Q3, boosted by comparisons with the post 11 September period of last year, according to analysts at Merrill Lynch. The broker says that July radio spend started strongly, with the beginning of the month showing high single-digit growth,… Continue reading US Radio And TV Revenues Showing Pick-Up