Yesterday was a positive day for media companies with only seven seeing shares fall. Daily Mail and BSkyB saw the most significant upward movement. The former improved 7.98% to close at £5.75, while the latter rose 7.57% to finish at £6.11, an increase of 43p on the day before.Reed also performed well yesterday with stock… Continue reading Sharewatch
The president of Viacom has played down speculation that his organisation is preparing to buy a major ITV company, claiming that they are too expensive at the moment. Speaking at a conference in Boston, Mel Karmazin conceded that an approach for either Granada or Carlton Communications was unlikely in the current economic climate. “The stocks… Continue reading ITV Too Costly At Present, Says Viacom Chief
Freeserve has signed SMA Nutrition up to run an online advertising campaign on its parenting channel. The campaign begins this week and will run throughout the summer period, aiming to raise brand awareness and promote SMA’s “Newborn Know How” packs.The campaign comprises a competition and advertorial on Freeserve’s babyworld.co.uk. The advertorial details the contents of… Continue reading SMA Nutrition Runs Campaign On Freeserve Baby Portal
Some 19 million people in the UK now have access to the internet, according to the annual internet survey from Which? Online. This is equivalent to almost one-third of the UK population, although there is growing evidence that the growth in usage is declining. The rate of increase in the internet population has slowed from… Continue reading One-Third Of The UK Now Online
Some of the UK’s most influential online publishers have come together to launch the Association Of Online Publishers (AOP) to represent their interests to the Government and the industry.Founding members of the new cross-sector body, which will work to drive standards and raise revenue across all sectors of the online publishing industry, include the BBC,… Continue reading Online Publishers Launch New Cross-Sector Body
Telecoms operators in western Europe must look beyond their debts and define their strategic options now, says a new report released by Analysys this week. According to the study, The Future of Telecoms Incumbents, the fourteen incumbent operators had a collective long-term debt of E240 billion at the end of 2001. Deutsche Telekom accounts for… Continue reading Telcos Must Focus On Strategy, Says Analysys
Granada Enterprises has secured Muller Dairy as the sponsor of a new series of Blind Date on ITV1 this autumn, in a deal worth around £2m.The deal, which is intended to promote Muller’s yoghurt and drinks brands, includes full broadcast sponsorship of the Saturday evening prime-time show on ITV1, as well as additional coverage on… Continue reading Granada Sets Muller Up With Blind Date
Despite their differing methodology, a comparison of website audience measurement systems ABCe and Hitwise has revealed that their data correlates.Simon Chamberlain, general manager of Hitwise UK, said: “The results have been a compelling and consistent validation of the Hitwise methodology and sampling, with an almost exact correlation on both visits and pages between our data… Continue reading Web Measurement Comparison Finds Correlation
UKbetting is to step up the promotion of Sportinglife.com and Sportal.com to advertisers with the creation of a specialised sponsorship management position.Former MyViewPoint sales director, Leonie Howard-Philips, has been recruited to fill the new post and will be responsible for expanding the reach and brand of both sites, as well as promoting their advertising potential… Continue reading UKbetting Expands Sales Team With New Position
The news and information company, Gannett has announced that overall revenue slipped from $1.63 billion in the second quarter of 2001 to $1.62 billion at the same period this year. Gannett, which owns USA Today as well as regional newspapers in the US and UK, also revealed a 5% year-on-year increase in net profits from… Continue reading Gannett Reveals Q2 Advertising Revenues
