A campaign for McDonald’s McChoice menu was the most recognised promotion to run across Maiden’s roadside advertising network in the first half of 2002, according to research by IPSOS-ASI.The promotion, run by Starcom motive, used a heavyweight 48-sheet national campaign, which according to Maiden stood out because of its “strong branding and impactful colours.” The… Continue reading McDonalds Tops Roadside Advert Recognition Survey
UK cable operator, Telewest Communications, today moved closer to what seems to be its inevitable financial restructure as the company’s bank group agreed to permit it to enter discussions with bondholders and other relevant parties.The discussions will see Telewest formulating a plan to restructure its balance sheet in order to relieve the group of some… Continue reading Telewest Gains Bank’s Consent For Restructure
Future Publishing is launching a £1 million marketing campaign across its PC magazine portfolio in anticipation of Christmas.The marketing drive will include additional covermounts, special packaging and point of sale promotions in PC Format, PC Plus and Microsoft Windows XPmagazine. The seasonal promotion aims to raise awareness of PC magazines in the traditionally busy months… Continue reading Future Publishing Plans £1 Million PC Marketing Drive
Viacom Outdoor’s agency sales manager, Nick Fawbert, is to join Yahoo! UK and Ireland as sales manager, with responsibility for developing relationships with planning and buying agencies.Fawbert, who will be involved in developing Yahoo’s client services department, will be working closely with sales director, Alison Reay, who also previously worked in Viacom Outdoor’s XTP department… Continue reading Yahoo! UK And Ireland Appoints New Sales Manager
ABC results for the six-months ending June 2002 reveal a less than impressive period for the computer and internet sector (see ABC Jan – Jun 2002 Computer, Internet And Gaming Magazines). Dennis Publishing’s PC Pro, which saw circulation decline by 6.4% year on year, also saw the number of ads within its pages fall by… Continue reading ABC Follow-Up Report: Ads In Computer, Internet And Gaming Magazines
Germany’s solitary pay-TV service Premiere World has been put up for auction and is believed to have attracted interest from twenty potential buyers. Premiere has 2.4 million subscribers but has been losing money since launch and contributed in no small way to the collapse of its parent company, Kirch Gruppe. Possible bidders are thought to… Continue reading Struggling Premiere Goes Under The Hammer
UK cable operator, Telewest Communications, today moved closer to what seems to be its inevitable financial restructure as the company’s bank group agreed to permit it to enter discussions with bondholders and other relevant parties. The discussions will see Telewest formulating a plan to restructure its balance sheet in order to relieve the group of… Continue reading Telewest Gains Bank’s Consent For Restructure
Liberty Media is set to make a second bid for Deutsche Telekom’s cable television assets, after its previous attempt was thwarted by the German Federal Cartel Office earlier in the year (see German Regulators Block Liberty Cable Deal). According to a report in today’s Financial Times, Liberty has forged an alliance with private equity investment… Continue reading Liberty Media Puts Together Second Deutsche Telekom Bid
According to a report in today’s Financial Times, Vivendi Universal is examining the possibility of selling its Express-Expansion magazine division as it looks to reduce a debt burden of E19 billion. Express-Expansion publishes sixteen titles including the French current affairs magazine, L’Express and potential buyers include the Dassault arms group which owns the centre-right newspaper,… Continue reading Vivendi Considers Sale Of Magazine Business
The media sector had another day of solid gains following Monday’s FTSE rally.Carlton and Granada continued to outperform the sector, buoyed by news they are to collaborate to win advertising. The key stocks rose 7.99% and 6.55% respectively.In broadcasting Capital Radio was seen gaining, up 8.29%, cheered by further speculation over consolidation in the sector.… Continue reading Sharewatch
