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US advertising spend is predicted to rise by 2.5% to $109.1 billion dollars in 2002, according to CMR chief executive officer, David Peeler. Speaking at conference yesterday, Peeler said that the second half of the year could see a 6.2% jump in adspend, led by political advertising during the mid-term elections. The 2.5% full year… Continue reading CMR Chief Predicts 2.5% Rise In US Adspend This Year

WPP, which saw shares slip on Monday (see Sharewatch) after announcing that it would probably miss its profit margin target this year (see WPP Issues Profits Warning In Continuing Difficult Conditions), had a more positive day yesterday. Stock rose 3.25% to close at at £5.71˝, an increase of 18p on the day before.Cable & Wireless… Continue reading Sharewatch

Permanent broadband, fixed-rate internet connections are becoming increasingly popular in the UK, with the such services showing an enormous 428% year on year growth during April, according to the latest data from the Office Of National Statistics (ONS). The Government data show that whilst narrowband dial-up connections still dominate the market, their growth is now… Continue reading Broadband Net Access Shows Strong UK Growth

Rail and metro media has suffered in the past due to the lack of opportunity within the sector and the undesirable state of the nation’s rail network. However, the sector has seen a number of developments over the last five years and with revenue expected to top £142m by the end of this year (Outdoor… Continue reading Feature: Rail And Metro Media Gets On Track

Global advertising and communications group, WPP, has issued a profits warning, saying that trading is difficult with ‘few, if any, signs of recovery in the advertising and marketing services industry.’ The news of WPP’s continued troubles will come as a disappointment to other advertising and marketing companies, as it is something of a bellwether to… Continue reading WPP Issues Profits Warning In Continuing Difficult Conditions

Big Brother is continuing to grow in popularity as the third series of the reality show approaches its halfway point. Defying fears that interest would not be sustained for another year, the average audience for week four was 5.1m and a 25% share of available audience. This represents a 17% increase on the audience size… Continue reading Big Brother Audiences Continue Growth

The number of subscriptions to the internet increased by 16.1% between April 2001 and April 2002, according to the latest Index of Internet Connectivity report from the Office Of National Statistics (ONS).The report shows that the number of people connected to internet service providers (ISP) rose by 0.8% month on month during April, with subscriptions… Continue reading Internet Subscriptions Show 16.1% Year On Year Growth

Digital marketing company ValueClick has secured the contract to provide advertising sales for free-ads website Loot.com.The deal will see ValueClick manage the sale of Loot.com’s entire advertising inventory, whilst working to increase revenue generated by the site. The company’s media sales arm will sell advertising space on Loot.com to its existing client base of advertisers… Continue reading ValueClick Secures Loot.com Ad Contract

Global advertising and communications group, WPP, has issued a profits warning, saying that trading is difficult with ‘few, if any, signs of recovery in the advertising and marketing services industry.’ The news of WPP’s continued troubles will come as a disappointment to other advertising and marketing companies, as it is something of a bellwether to… Continue reading WPP Issues Profits Warning In Continuing Difficult Conditions

Yesterday was a lacklustre day for media companies following an announcement by WPP that it would probably miss its profit margin target this year. The world’s largest advertising and marketing group saw shares slip 6.50% yesterday to close at £5.55˝ after reporting an 8% drop in organic global revenues in the first five months of… Continue reading Sharewatch