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The fledgling US wireless advertising market will undergo significant expansion in the next few years, according to a new report from Jupiter Research. Whereas European advertisers are predicted to spend $53 million on mobile campaigns in 2002, the North American market remains relatively underdeveloped. Indeed, it is only recently that US companies have had the… Continue reading US Mobile Advertising Ready To Boom

Public wireless local area networks (WLANs) will be used by 20% of 3G business users by 2005, according to a new study from the UMTS Forum. Impact & Opportunity: Public Wireless LANs and 3G Business Revenues reiterates the sentiments of a recent Yankee Group report which claimed that WLAN should be seen as complementing rather… Continue reading WLAN Set To Augment 3G Revenues

An advertisement for Lycos UK’s Viral Charts attracted a number of complaints to the ASA from members of the public who thought it could encourage cruelty to animals.The ad appeared in the Guardian and Metro. It was in the style of a newspaper cutting about a man whose hobby is catapulting squirrels by tempting them… Continue reading Lycos’ Catapulting Squirrels Escape ASA Censure

Radio companies continued to suffer yesterday following reports earlier in the week that a parliamentary committee is set to advise the Government to prohibit non-European investors from buying UK media assets (see Government To Face Opposition Over Media Ownership).GWR fell 1.01% to close at £1.96, a loss of 2p on the day before, whilst SMG… Continue reading Sharewatch

The Institute for Practitioners in Advertising (IPA) has reported a 5% increase in its corporate membership total for the first six months of 2002, despite the tough climate currently being experienced by the industry.The IPA’s half year review, published last week, reported that 14 new members were elected during the first half of the year,… Continue reading IPA Reports Increase In Corporate Membership

Big Brother 3 has finally come to an end, and this year Channel 4’s near blanket coverage and aggressive marketing strategy have helped to make the reality TV extravaganza even more appealing to audiences and advertisers.Unofficial overnight figures from BARB, show that on average Big Brother 3 attracted around 5.7 million viewers, representing a 25%… Continue reading Feature: Channel 4’s Big Brother Bulls-Eye

An influential Parliamentary Committee has today urged the Government not to pass legislation allowing non-European investors to buy UK media companies, recommending instead that ownership decisions be left up to the new super-regulator Ofcom.The Joint Scrutiny Committee, chaired by Lord Puttnam, has concluded that the Government’s case for the abolition of the current media ownership… Continue reading Committee Advises Government To Rethink Media Ownership

Flytxt is launching an SMS campaign to promote the BBC’s Sport Academy to 10 to 16 year-olds.The campaign begins next month and consists of a series of weekly sports challenges that will be sent to subscribers to test their sporting skills. Celebrities including Tim Henman, Nick Faldo and Kieoron Dyer, will take part in the… Continue reading Flytxt Rolls Out SMS Campaign For BBC Sport Academy

Two major UK media groups, BSkyB and Trinity Mirror released financial results today, but while BSkyB exceeded expectations with its full year results, Trinity Mirror remained cautious in its predictions for the future.BSkyB’s full-year financial results beat analysts’ expectations, with 214,000 subscribers added in Q4, taking the total to 6.1 million.This is around 40,000 customers… Continue reading Financial Results Released By Trinity And BSkyB

Quality is key in regional programming, according to new research from the ITC into public attitudes to regional services on the BBC and ITV1.The Pride of Place report, published today by the ITC and BSC reports on the findings of two citizens’ juries and a citizens’ forum as well as a survey. The results show… Continue reading Quality Is Priority In Regional TV Programming