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Total US magazine advertising revenue for July increased by 8.6% year on year, closing at $1.1 billion, according to the latest data from the Publishers Information Bureau (PIB). Ad pages for July totalled 15,125, up 0.5% from last year. In the calendar year to date, ad revenue closed at $8.8 billion, a decline of 0.3%… Continue reading US Mags Revenue Rise In July Supports ‘Cautious Optimism’

Cable subscription revenues are set to escalate in the next few years, according to a new report by New York-based research firm Allied Business Intelligence. The research predicts that video-on-demand (VOD) will experience annual growth of 79% between now and 2007 and enable US cable revenue to surge from $36.1 billion to $67 billion. ABI… Continue reading US Cable Revenues To Hit $67 Billion By 2007

At the beginning of the year MediaTelINSIGHT took a look at the problems facing the much-touted interactive television (iTV) market (see Insight Analysis: The Struggle For Interactive Television). The analysis highlighted a number of key issues that the sector faces and which, in combination, are responsible for the slow start which iTV has experienced in… Continue reading Insight Analysis: Interactive TV Outlook – August 02

Online retail, or e-tail, is going from strength to strength around the world, according to a new report from business advisory firm KPMG and the Oxford Institute of Retail Management (OXIRM). The groups’ Loyalty4Profit research programme shows that the e-tailing sector is confident and is predicting further growth and expansion. The research says that web… Continue reading ‘E-tail’ Is Going From Strength To Strength, Says Research

The US is set to outpace Europe in growth of the number and penetration of 2.5G and 3G mobile phone users, according to forecasts from Morgan Stanley as reported by eMarketer. This is something of a turnaround as previously the US has lagged somewhat behind Europe in the roll-out of new mobile technologies. Third generation… Continue reading US To Outpace Europe In 3G Mobile Uptake

A new survey out this week reveals that 71% of the advertising industry expects most broadcast commercials to include a degree of interactivity by 2005. iTV, A View from the Trenches was carried out by iTV specialist Weapon7 in collaboration with Chinwag. The research examined the media industry’s attitude to interactive television and found that… Continue reading Media Industry Not Up To Speed On iTV, Says Report

Carlton and Granada, which last week won their High Court battle against the Football League, saw some positive movement yesterday (see League Loses ITV Digital Battle). The former rose 0.46% to close at £1.62ž, whilst the later improved 13.95% to finish at 83žp, in what was the bet media performance of the day.At the other… Continue reading Sharewatch

BARB chairman, Nick Phillips, is reportedly set to step down following pressure from shareholders angry over the company’s delay in installing its new audience measurement system (see BARB Presents New Research System).According to a report in this week’s Campaign, Phillips is to be “ousted” from the company and replaced by former deputy chief executive of… Continue reading BARB Chairman Rumoured To Be Stepping Down

Emap Advertising has been awarded the contract to sell radio advertising spots during Trafficlink bulletins.Trafficlink provides morning and evening traffic and travel updates to 150 national and local radio stations including Virgin Radio and TalkSport. Emap has set up a new department to sell airtime during the bulletins, along with slots during other programmes, including… Continue reading Emap Advertising Secures Trafficlink Contract

Freeserve has awarded its entire online advertising account to interactive agency, itraffic.itraffic, which secured the deal after a three-way pitch organised by the AAR, will handle all digital marketing for Freeserve, including strategy and advertising. It will also work alongside Freeserve’s other above-the-line agencies to support the internet service provider’s broadband and AnyTime products.Keith Hawkins,… Continue reading Freeserve Hands Online Account To itraffic