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Global newspaper circulation is set to rise but levels of growth will vary considerably among continents, according to a new study by the World Association Of Newspapers (WAN). In The Value-Driven Newspaper, a strategy report for the association’s Shaping the Future of the Newspaper project, WAN states that improved marketing techniques and demographic shifts will… Continue reading Worldwide Newspaper Circulation Set To Increase

Radio is expected to lead US media out of the current advertising slump in 2002, with a 4.6% full year growth predicted by analysts at Merrill Lynch. The latest forecasts show overall US advertising growth at 0.7% this year, rising to 4.2% next year. This compares with Zenith Media forecasts for the UK of -1.3%… Continue reading Radio To Lead US Ad Recovery In 2002, Say Merrill Lynch Forecasts

Digital set-top boxes would essentially have to remain free if the Government’s target of a 95% digital television (DTV) take-up is to be achieved, according to a new report to be released this week from Continental Research. The July 2002 Digital TV Report argues that manufacturers should face pressure to give away their set-top box… Continue reading Digital TV Equipment Must Be Free To Meet Government Targets

It was a poor week for media companies with the instability of the US markets filtering through to the FTSE. Week on week analysis shows that BSkyB, which is due to release its year-end results this week, was among the worst media performers, with shares falling 8.3% week on week to close at £5.43˝p.Carlton and… Continue reading Sharewatch

The Government is set to ignore calls from a parliamentary committee to reverse its decision to allow the foreign ownership of UK media interests, according to reports in today’s press.The proposals, which were outlined in the Government’s draft Communications Bill in May (see Draft Communications Bill Relaxes Cross Media Rules), would allow US media companies… Continue reading Government To Face Opposition Over Media Ownership

People spend more time using the internet than reading newspapers or magazines in the average week, according to research carried out by internet service provider Freeserve.The study, which aims to help media planners get the most out of their online advertising campaigns, shows that the internet, with a 12% share, is the third most consumed… Continue reading Internet Tops Newspapers In Terms Of Media Consumption

Carlton Screen Advertising’s share of the advertising market is set to increase to over 63% of UK cinema admissions, having won the contract for National Amusement’s Showcase Cinema screens.Showcase Cinemas has 243 screens in 19 locations in the UK, representing 8.5% of all UK cinema admissions. These will swell the number of screens in the… Continue reading Carlton Screen Advertising To Increase Share Of Market

The UK’s largest internet service provider, Freeserve, could be renamed Wanadoo by its French owners as part of a multimillion pound rebranding campaign.Freeserve, which was acquired by Wanadoo just over two years ago (see Speculation suggests that rebranding could take place as early as next year. In a statement issued today Freeserve, said: “The time… Continue reading Freeserve Could Rebrand As Wanadoo

The Big Brother final shows helped Channel 4 to its highest ever daily share- 22.6%, beating BBC1’s 21.1% and ITV’s 20.2% for the first time ever.Unofficial overnights suggest that an average of 8.3 million, or a 38.6% share, watched the 8.30pm show, peaking at 9.4 million, a share of 42.2%. The later show, at 10pm,… Continue reading Big Brother helps C4 Beat ITV1 and BBC1 In Daily Share

Future Publishing is launching a promotion to raise awareness of its Official PlayStation 2 Magazine among media buyers in the run up to next month’s ABC release.The promotion will invite agencies to come up with an estimated figure for the magazine’s third six-monthly ABC release. Following the announcement of the January to June 2002 ABC… Continue reading Future To Promote Games Title With Pre-ABC Campaign