More Uk articles

The printed press needs to reduce its dependency on advertising if it is to maintain its influence in the media marketplace, according to Publishing In The Knowledge Economy, Pira International’s new analysis of the publishing industry. The report, presented to the Department Of Trade and Industry (DTI) and UK Publishing Media (UKPM), acknowledges that advertising… Continue reading Publishers Directed To Meet Challenge Of New Media

Digital radio consortium MXR has partnered with Ford to launch a marketing initiative to drive the uptake of DAB digital radio in the UK.The deal will see a permanent fleet of four branded promotional vehicles roll out in each of MXR’s transmission regions. The vehicles will be fitted with the latest DAB digital radios and… Continue reading MXR Partners With Ford To Drive Digital Radio Uptake

The European online ad market is set for a significant recovery in the near future, according to Microsoft’s web portal, MSN. Executives of the internet company are confidently predicting a 25% growth in advertising in the next year across Europe, the Middle East and Africa (EMEA). “We’ve reached the bottom,” said Judy Gibbons, vice-president of… Continue reading MSN Gears Up For Online Revival

The Newspaper Society (NS) has criticised the Government’s recently published draft Communications Bill (see In its submission to the Joint Select Committee on the Communications Bill, the NS claims that the latest media ownership policy, which proposes the abolition of prior consent and criminal sanctions, threatens to introduce new layers of plurality and competition controls.The… Continue reading Newspaper Society Criticises Draft Communications Bill

The UK Government is hoping to achieve a 95% penetration of overall digital television (DTV) by 2010, at which point it plans to cease broadcasting the analogue signal. Indeed, the intention is to cease the analogue signal sometime between 2006 and 2010 at the latest. However, according to recent growth and forecasts, even a 2010… Continue reading Insight Analysis: Digital Struggles

The Telegraph Group has signed an advertising deal with Jacob’s Creek that will see the drinks brand sponsor special supplements in the Sunday Telegraph and Daily Telegraph Magazine.The deal, which is designed to support Jacobs Creek’s sponsorship of the Wimbledon tennis championships, will see an eight-page broadsheet supplement appear in the Sunday Telegraph on 23… Continue reading Telegraph Signs Wimbledon Ad Deal With Jacobs Creek

ITV companies Carlton and Granada may have shed themselves of their biggest burden – ITV Digital – and may be witnessing the beginning of a broad upturn in advertising (see ITV Shows Beginning Of Sustained Ad Recovery With World Cup), but they still face some major strategic challenges, according to analysts at Lehman Brothers. The… Continue reading ITV Companies Face Strategic Challenges, Says Lehman Brothers

Culture Secretary Tessa Jowell today all but dismissed the idea that the licence fee system of funding the BBC will be scrapped in the near future.Speaking at the Social Market Foundation Seminar on Public Service Broadcasting, she confirmed that a review of the Corporation’s charter would begin in 2004 and that a decision must be… Continue reading Jowell Says Licence Fee Will Stay

The Government’s plans to turn off the analogue TV signal look “increasingly futile” according to a survey carried out by Mediaedge:cia which shows that almost 1 in 3 people claim they will never switch to digital TV (DTV).According to the latest Sensor research from WPP’s media buyer, almost 29% of respondents say they would never… Continue reading Research Says Analogue Switch Off Could Be Thwarted

UK publishing companies will need a helping hand from the Government if they are to be competitive on the world stage, says a new study commissioned for the Department Of Trade and Industry (DTI). Publishing in the Knowledge Economy has been produced by Pira International for the DTI and UK Publishing Media (UKPM). The report… Continue reading Charity Must Start At Home For UK Publishers