The fallout from the unsuccessful court action against Carlton and Guardian today resulted in the resignation of both the chairman and the chief executive of the Football League. Keith Harris and David Burns had come under fire following the failure to recoup £131 million from Carlton and Granada’s defunct pay-TV venture, ITV Digital.“At all times… Continue reading League Bosses Pay The Price For ITV Digital Defeat
In the wake of high profile financial scandals and the alarming fall in share prices, the International Monetary Fund (IMF) has revised down its 2002 growth estimates for the United States. On Monday, the IMF was predicting US economic growth of 2.5% this year and 3.25% in 2003. A leaked copy of the World Economic… Continue reading IMF Revises Down Economic Growth Estimates
SMS marketing is now an accepted form of advertising and is viewed much more favourably than direct mail or telesales, according to research by mobile media sales and technology provider, Enpocket. The results found that third party SMS marketing from a trusted service provider is regarded as favourably as television and radio advertising. 63% of… Continue reading SMS Marketing As Acceptable As TV Or Radio Advertising, Says Report
ITV’s share of advertising revenue is set to fall to 46.7% by 2007, down from 56.5% in 2001 and from 74.8% in 1993. According to forecasts from media buying agency Carat, the Network’s share is to see a fairly constant decline over the next five years as competition for adspend from pay-TV channels increases. In… Continue reading Long-Term ITV Revenue Forecasts From Carat
US adspend is forecast to show a slight comeback in the second half of the year, with moderate gains continuing through to 2006, according to a new industry report from Veronis Suhler Stevenson as reported by Mediapost. Growth of 2.9% is predicted for 2002, following the 6.2% decline of last year. Most of this is… Continue reading US Ad Forecasts From Veronis Suhler
Broadband internet is starting to capture the imagination of the British public and almost 2 million homes will have high-speed web access by this time next year, according to the Summer 2002 Internet Report from Continental Research. The study shows that of the 10 million UK households now connected to the internet, 12% already have… Continue reading UK Web Users Catching The Broadband Bug, Says Research
The corporate sector has emerged as the early adopter of digital content, according to a new study by researchers at IDC. However, the market remains relatively immature with only 13% of corporations claiming to be using streaming media. About 6% plan to invest in the technology by the end of the year and a further… Continue reading Streaming Media Attracting European Companies, Says IDC
ITV viewing share dropped to its lowest level ever during July, hit by the success of Big Brother on Channel 4 and E4 and the draw of the Commonwealth Games to BBC1. According analysts at Merrill Lynch, share fell to just 22.4% on average for the month. Peak-time share at the Network held steady at… Continue reading ITV Viewing Hits Lowest Ever Share In July
Carlton and Granada, which were hit last week by news that Bertelsmann had abandoned its plans to take a larger stake in the US television market, saw shares fall yesterday. The former was down 7.97% to close at £1.58ž, whilst the latter slipped 5.57% to finish at 80˝p, a loss of 4žp on the day… Continue reading Sharewatch
With the media industry still trying to digest the Joint Scrutiny Committee’s report on the draft Communications Bill, ISBA’s director of public affairs, Ian Twinn, examines the Committee’s recommendations on the issue of self-regulation for broadcast advertising.Understandably, the media focus on the Puttnam Committee report, published last week on the Communications Bill, was on their… Continue reading NewsLine Column: A Step Towards Self-Regulation
