Emap’s young women’s title More! is to relaunch with a new look from 7 August. A multi-million pound marketing campaign will promote the fortnightly title’s new editorial content, which will include Snoop!, a 20-page celebrity section.The marketing campaign will include a TV treatment, breaking on 8 August. Visually, the title has been given a “fresher,… Continue reading Emap To Invest In Marketing Revamped More!
The challenging advertising market continues, according to the first half financial results statement from United Business Media (UBM) released this morning. The group’s chief executive, Clive Hollick, said that there has been “no let-up in the difficult market conditions”.Accordingly, pre-tax profit fell by 43.2% to £40.7 million for the six months to 30 June 2002.… Continue reading Continuing Tough Market Hits UBM Profits
National speech-based sports radio station, TEAMtalk 252, is to close after less than five months on air.The station, which launched in February to rival Wireless Group-owned TalkSPORT and BBC Radio Five Live, was bought by UKBetting in May for around £14m (see UKBetting To Acquire TEAMtalk For £13.7m). The online bookmaker has decided to close… Continue reading TEAMtalk 252 To Close After Less Than Five Months
Megaposter has launched a new research division called MegaImpact to improve accountability in the giant poster sector.The first results from the MegaImpact omnibus (see NewsLine Column: Are Giant Banners Worth Their Weight?), which tracks the recall effects of outdoor media, shows that fashion brands using giant banners achieve an average 66% recall amongst 18 to… Continue reading Megaposter Launches New Research Division
Virgin Radio has launched a new copy pre-testing service which enables clients booking airtime to access independent research feedback on creative to make sure it will be effective before it airs.‘Soundcheck’, which is carried out online, will use a panel of selected listeners to check that advertising creative produces the desired results when it reaches… Continue reading Virgin Radio Offers Ad Pre-Testing Service
The challenging advertising market continues, according to the first half financial results statement from United Business Media (UBM) released this morning. The group’s chief executive, Clive Hollick, said that there has been “no let-up in the difficult market conditions”.Accordingly, pre-tax profit fell by 43.2% to £40.7 million for the six months to 30 June 2002.… Continue reading Continuing Tough Market Hits UBM Profits
New Cadbury’s sponsorship credits for Coronation Street will launch on Monday, seeing the continutation of a deal worth around £10m per year for the commercial broadcaster.The new idents are designed to create a stronger link between the “everyday life” seen on the soap and they way Cadbury’s products fit into everday life. A range of… Continue reading New Cadbury’s Sponsorship Idents For Coronation Street
KirchMedia, the insolvent TV arm of Leo Kirch’s fallen media empire, said on Thursday that it had received seven bids for its assets from possible investors with a highest bid of E2.6 billion. “The high level of interest from potential investors confirms our view that the restructuring of KirchMedia can be completed successfully in the… Continue reading Seven Bids In For KirchMedia
The new managing director of Telewest has admitted that the indebted cable group will have to undergo financial restructuring to guarantee its future performance. Charles Burdick who has taken the helm following the removal of former chief executive, Adam Singer (see Telewest Chief Executive Removed In ‘Boardroom Coup’), said “We’re moving down the steps to… Continue reading Telewest Moving Closer To Debt Swap Agreement
The challenging advertising market continues, according to the first half financial results statement from United Business Media (UBM) released this morning. The group’s chief executive, Clive Hollick, said that there has been “no let-up in the difficult market conditions”. Accordingly, pre-tax profit fell by 43.2% to £40.7 million for the six months to 30 June… Continue reading Continuing Tough Market Hits UBM Profits
