Channel 4 is launching a SMS text message campaign as part of its “Indian Summer” season of cricket coverage.Cricket coverage has been the jewel in C4’s sporting crown. The channel is hoping to use its “Indian Summer” season of events and themed programs to appeal to a younger 16-34 year old audience. C4 previously secured… Continue reading Channel 4 Launches SMS Campaign
In the past, interactive digital TV has been viewed as something of an albatross by advertisers, with high-perceived costs and relatively low response rates deterring all but the most adventurous marketeers. However, the uptake of digital TV is gradually increasing and with a growing number of viewers going interactive, brands are beginning to cotton on… Continue reading Feature: Advertisers Move Into The Red
NTL has appointed its director of content, Jeremy Davies, to its top marketing position as part of a further restructure at the cable company.Davies, who has been at NTL for over a year, becomes the director of marketing responsible for all customer contact and commercial communications activity. He will also oversee all of NTL’s brand… Continue reading NTL Fills Top Marketing Role
NOTE: Due to problems early in 2002 with obtaining viewing figures from BARB, this report was compiled later in the year and therefore does not contain comment.Hours & Minutes Viewing Hours & Minutes Month BBC1 BBC2 ITV C4/S4C Channel 5 Others Apr-2002 6:12 2:34 5:52 2:12 1:32 5:16 Apr-2001 7:02 2:48 7:27 2:41 1:28 5:04… Continue reading TV Viewing Round-Up – April 2002
NOTE: Due to problems early in 2002 with obtaining viewing figures from BARB, this report was compiled later in the year and therefore does not contain comment.Hours & Minutes Viewing Hours & Minutes Month BBC1 BBC2 ITV C4/S4C Channel 5 Others Mar-2002 6:06 2:48 5:33 2:19 1:33 5:32 Mar-2001 7:21 3:03 7:42 2:38 1:30 4:49… Continue reading TV Viewing Round-Up – March 2002
The Times is to launch a weekly sports supplement “The Game” before the start of the Premiership season.Andrew Mullins, marketing director of The Times, said: “Over 18 million people follow football – every Monday they want to get post match reaction and analysis. The Game is designed to appeal to the urban football fan.”The Game… Continue reading Times Launches Football Supplement
NOTE: Due to problems early in 2002 with obtaining viewing figures from BARB, this report was compiled later in the year and therefore does not contain comment.Hours & Minutes Viewing Hours & Minutes Month BBC1 BBC2 ITV C4/S4C Channel 5 Others May-2002 6:16 2:42 5:39 2:22 1:33 5:10 May-2001 6:01 2:36 6:15 2:22 1:23 4:27… Continue reading TV Viewing Round-Up – May 2002
Mirror Group Newspapers and the Telegraph Group have shelved plans to create a joint advertising sales operation.The creation of the sales house, dubbed Apollo earlier this year, would have seen ad sales for the Mirror Group’s national tabloid titles, which include the Daily Mirror, combined with those for Telegraph Group titles including the Daily Telegraph… Continue reading Mirror Group And Telegraph Abandon Joint Sales House Plan
NOTE: Due to problems early in 2002 with obtaining viewing figures from BARB, this report was compiled later in the year and therefore does not contain comment.Hours & Minutes Viewing Hours & Minutes Month BBC1 BBC2 ITV C4/S4C Channel 5 Others Feb-2002 6:18 2:57 6:35 2:32 1:45 5:41 Feb-2001 7:19 3:20 7:53 2:39 1:32 5:01… Continue reading TV Viewing Round-Up – February 2002
Microsoft has appointed Nick Barley as its director of marketing with responsibility for all marketing and communications in the UK.Barley will report to the software giant’s UK managing director, Neil Holloway and will join the company’s executive management team in overseeing the growth of the business in the UK. He replaces Oliver Roll, who has… Continue reading Microsoft Appoints New UK Marketing Director
