Research commissioned by Clear Channel UK, owners of Taxi Media, has revealed that the audience for taxi advertising is bigger and broader than previously believed, that brands on taxis benefit from positive values associated with the vehicle and that taxis are “modern day icons”.The research suggests that advertising on a black cab elevates inexpensive brands… Continue reading Research Reveals Taxis As “Modern Day Icon”
Audience measurement company, Arbitron, has announced plans to work with the US outdoor industry, through the Outdoor Advertising Association of America (OAAA), on a research programme that will create the market’s first audience ratings service. Tests beginning this summer will explore methods that will allow the provision of a ratings system that conforms to the… Continue reading Arbitron To Offer US Outdoor Audience Measurements
Advertising revenues at SMG are expected to be up by 4% in the second quarter, following a Q1 decline of 5%, the group’s chairman, Don Cruickshank, told the AGM today. Cruickshank said that the advertising market has now become more stable, following a downturn that has lasted more than 18 months. The World Cup has… Continue reading SMG’s Ad Revenue Shows 4% Growth In Q2
Following comments by its chief executive which some analysts saw as a veiled profit warning, shares in Reuters dropped sharply yesterday, losing almost 56p or almost 14% to end at £3.47˝.This peformance led a downward slide for most of the media sector, including a 10% drop for both Telewest and RTL, along with a drop… Continue reading Sharewatch
United Business Media (UBM) this morning indicated that overall trading and outlook remain similar to the position outlined at its AGM in May (see Tough Conditions In US Hi-Tech Continue, Says UBM) and at the full year results in March (see UBM Shares Fall As Profits Are Halved By Hi-Tech Ad Slowdown). UBM says its… Continue reading Technology Ads Still Tough For UBM
Last Tuesday night’s MRG meeting saw Posterscope’s Glen Wilson and David Gordon tackle the tricky issue of ambient media- how exactly can it be defined and measured?A new division at Posterscope called Hyperspace is hoping to shed some light on the issue, but as the speakers pointed out, the first problem with ambient media is… Continue reading MRG Meeting: Defining And Measuring Ambient Media
UK-based giant poster company Mega Profile has come together with nine other similar companies across Europe to offer advertisers access to the first international network of large format poster sites.The new Mega Group consortium, which will be headed by Mega Profile’s managing director Sam Cook, will offer advertisers access to 450 giant sites in 12… Continue reading Mega Profile To Head European Giant Poster Consortium
Tessa Jowell has restated the importance of regional production in the light of future consolidation among the ITV companies.The Secretary of State for Culture, Media and Sport was speaking yesterday at the Social Market Foundation Seminar on Public Service Broadcasting. She said: “In a world dominated by large companies with EU, US or global identities,… Continue reading Regionality Safe Under Communications Bill Says Jowell
colspan=”4″>ITC Cable Statistics – Comparison By Quarter
Rivals Digital Media has signed a new radio marketing partnership which links its football portal, Rivals.net with the Manchester arm of Chrysalis owned Galaxy FM.Under the arrangement, Galaxy 102 will promote the website on air via a combination of descriptive credits which will run during the station’s sport updates, programmes and news, via both editorial… Continue reading Galaxy And Rivals Team Up For North West Marketing
