The Cartoon Network has arranged a summer campaign with cereal manufacturer Kellogg which will see characters from the TV channel’s shows “take over” from the characters on cereal packets.Characters such as Frosties’ Tony the Tiger will take a “summer holiday” and be replaced on packs by characters such as Jonny Bravo (for Frosties) and the… Continue reading Cartoon Network Teams With Kellogg For Summer
The popularity of giant banner advertising has risen steadily over the last few years and with a growing number of advertisers jumping on the band wagon, Ian Bohn, sales and marketing director of Megaposter UK, looks at whether the increasing confidence in the medium is justified.The giant banner sector in the UK has grown significantly… Continue reading NewsLine Column: Are Giant Banners Worth Their Weight?
The BBC is revamping its Saturday morning children’s TV programme, The Saturday Show, to include a spin-off of Top Of The Pops as part of a move to challenge ITV1’s dominance of the market.BBC1’s The Saturday Show has been steadily losing ground to ITV1’s SM:TV Live and CD:UK. In an attempt to revive its fortunes… Continue reading BBC Launches Top Of The Pops Saturday Spin-Off
Radio companies suffered yesterday following reports that a parliamentary committee is set to advise the Government to prohibit non-European investors from buying UK media assets (see Government To Face Opposition Over Media Ownership). Chrysalis saw shares fall 4.23% to close at £1.81, GWR was down 2.46% to finish at £1.98 and Capital slipped 0.87% to… Continue reading Sharewatch
Channel 5 could be sold off as part of a restructuring programme at the German media group, Bertelsmann, according to a report in today’s Financial Times.Gunter Thielen, the new chairman and chief executive, is expected to conduct a thorough review of the conglomerate’s worldwide operations with a view to selling off unprofitable divisions.Bertelsmann has a… Continue reading Bertelsmann May Sell Channel 5 Stake
Despite the challenge of the World Cup, UK cinema managed its highest June admissions total for 30 years last month. A total of 12.2 million visits were made to see films including Spiderman and Star Wars: Episode 2, representing a year on year increase for the period of 30%.Despite launching on a weekend when both… Continue reading June Cinema Admissions Highest For 30 Years
Commercial radio saw revenue increase by 2.1% year on year during the first quarter of 2002 to £139m, according to the latest figures from the RAB.This is the second consecutive quarter that commercial radio has seen revenue increase, suggesting that the sector is expanding its share of the display advertising market. Managing director of the… Continue reading Growth In Sponsorship Lifts Commercial Radio Revenue
Digital set-top boxes would essentially have to remain free if the Government’s target of a 95% digital television (DTV) take-up is to be achieved, according to a new report to be released this week from Continental Research.The July 2002 Digital TV Report argues that manufacturers should face pressure to give away their set-top box (STB)… Continue reading Digital TV Equipment Must Be Free To Meet Government Targets
A new study, produced by GartnerG2, claims that business-to-business marketers are reluctant to advertise online because websites are aimed at such a wide audience and the tools are not in place to target desired customers. It is estimated that B2B marketing projects accounted for just 11% of all US online adspend in 2001. Denise Garcia,… Continue reading Web Failing To Entice B2B Market, Says GartnerG2
Retail spending on the internet outpaced that in the High Street in the UK during June, growing 5.9% to £563 million, according to the latest data from the Interactive Media in Retail Group (IMRG). According to data from the Office of National Statistics (ONS), June’s High Street sales saw their largest monthly decline since February… Continue reading UK Online Retail Growth Outpaces High Street
