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Surfers who use the internet at work are looking primarily for information not entertainment, according to a new report from Nielsen//NetRatings. A comparison of audience shares including at-work surfers and leaving them out shows that the sites that benefit most from working internet users are portals, map services and the soon-to-be-rebranded-again postal service Consignia. Top… Continue reading At-Work Surfers ‘Not A Problem For Bosses’ Says Nielsen//NetRatings

Channel 4 has strongly denied speculation that its new breakfast show RI:SE could be taken off air by August unless viewing figures improve.Since its launch less than a month ago (see He said: “Channel 4 has always insisted that its investment in RI:SE is long-term and there are absolutely no plans to take the show… Continue reading Channel 4 Denies RI:SE To Be Taken Off Air

US magazine ad pages in June saw the first month on month rise since November 2000, according to MIN research reported by Mediapost. The report suggests that this could be the beginning of a magazine recovery, although there is a long way to go before pre-recession levels of prosperity are reached. The worst point in… Continue reading US Magazine Ad Page Growth Turns Positive In June

The Advertising Standards Authority (ASA) has welcomed the proposed measures to reform communications regulation, put forward in the Government’s recently published draft Communications Bill (see The Bill In Brief: The Changes To Come).According to the Authority, the Bill honours the commitments to the “timely reform” of communications regulation included in the Communications White Paper and… Continue reading ASA Supports Government’s Plans For Self-Regulation

In preview of H1 financial results from Carlton Communications and Granada (see City News), analysts at Lehman Brothers have today published their ITV advertising revenue forecasts to 2003. Overall revenue is expected to be down 8.0% this year, returning to a 4.0% growth in 2003. A very slight recovery is forecast for Q3 2002, after… Continue reading ITV Ad Revenue Forecasts From Lehman Brothers

Tyler Brûlé has stepped down from his position as editorial director of elite interiors and lifestyle magazines Wallpaper* and Spruce. IPC Media has announced that Christina Ferrari, founder and managing editor of Time Inc.’s US title Teen People has been appointed as acting editorial director.Brûlé launched Wallpaper*, which now sells editions in over 50 countries… Continue reading Brûlé Gives Bibles Of Cool Cold Shoulder

Emap Performance is preparing to launch Smash Hits Radio on Emap’s digital multiplexes across the North of England and London.With inspiration for content said to come from Kiss 100 FM, the station will broadcast pop music and celebrity gossip 24 hours and day, seven days a week from Monday 27 May to a potential audience… Continue reading Digital Radio Extension For Smash Hits Brand

Twelve new FM commercial radio licences will be issued next year, the Radio Authority has announced. The licences, for areas including Cornwall and the West Midlands are likely to be the last issued by the authority before its powers transfer to the new communications regulator, Ofcom.The new licences are likely to be advertised at the… Continue reading Radio Authority To Offer 12 New FM Licences In 2003

The Independent will publish four extra supplements in addition to its usual six section package this Saturday, thanks to a series of sponsorship deals worth over £600,000 to the newspaper. One section will include the largest advertising site seen in a national newspaper, in the form of an 8 page broadsheet double gatefold for Renault.The… Continue reading Independent Strikes £600,000 Of Supplement Deals

There are small signs of recovering confidence amongst advertisers in the US, but they have yet to translate into any significant recovery in media spending, Aegis chairman Lord Sharman told the company’s AGM today. He added that market research spending is showing a modest improvement, helping to reduce the pressure felt on Aegis’ US market… Continue reading Aegis Cautious On Media Recovery, Europe Remains ‘Depressed’