The break-up of Europe’s Vivendi empire looks imminent, but media shares were among the best performers yesterday.Pearson rose 5.67% to £6.89, while Granada was up 5.8% to £1.18 and Carlton almost 4% to £2.18ź.The closing prices of media company shares yesterday were:
style=”background-color: #FF6600″ colspan=”10″ align=”left”>Zenith Optimedia Media Forecasts (major media; newspapers, magazines, television, radio, cinema, outdoor) YoY Change (%)
You don’t have to be big to stand out, but you do have to make the right sort of noise, according to Brett Horton, director of specialist media and marketing communications at optiglo communicationsA knitted monkey, Christine Walker and ‘brand behaviour’ are all brilliant brand communication devices. They are what people remember and what drives… Continue reading NewsLine Column: Media And Marketing Brands Need More Monkey Magic
BBC Entertainment has teamed up with the “Big Brother” of reality TV, Endemol, or at least, its music entertainment producer Initial, to produce its own answer to Pop Idol.Fame Academy plans to put 12 pop hopefuls through intense training to become pop stars, with footage of them living and rehearsing together forming a series which… Continue reading BBC Plans Fame School Reality TV Show
The latest figures from the NRS show that the readership of national newspapers for the period December-May 2002 was up year on year.The main beneficiaries of the rise in readership were at GMG. The Guardian saw an impressive 33.8% year on year increase in readership. A similar increase was seen at its Sunday sister, the… Continue reading NRS National Newspaper Round-Up – May 2002
The up-take of digital TV has increased by 10% over the last year to 40% of all UK households, according to figures published today by the DCMS. However, speaking at the Radio Academy’s annual Radio Festival this morning, Broadcast Minister Kim Howells said that the promotion of digital TV has been “very unsatisfactory”.According to Howells,… Continue reading Digital TV Has Been Under-Promoted Says Broadcast Minister
The latest figures from the NRS show that the readership of national newspapers for the period December-May 2002 was up 0.5% year on year.The main beneficiaries of the rise in readership were at GMG. The Guardian saw an impressive 33.8% year on year increase in readership, pushing its total up 343,000 to 1.36 million. A… Continue reading NRS National Newspaper Round-Up – May 2002
Chairman of the BBC, Gavyn Davies, has said that he would rather sack those responsible for breaking taste and decency codes than use licence fee payers money to pay regulatory fines.Speaking at the Radio Academy’s annual Radio Festival in Cambridge this morning, Davies said that the BBC should not be subject to sanctions for infringing… Continue reading Davies Says Sack Staff Don’t Pay Regulatory Fines
As anticipated, there was little encouragement for the beleagured advertising market in the new forecasts issued by Zenith Optimedia this week.The media agency sees no prospect of a revival this year, claiming that worldwide expenditure will fall by 0.5% and by 1.7% in real terms. This is in addition to the decline in 2001 when… Continue reading Ad Recovery Still Not Imminent, Says Zenith Optimedia
Digital terrestrial TV licence bidders need to pay careful attention to consumer expectations and learn from the past, according to new research.As many as 36% of respondents to a survey by Taylor Nelson Sofres for Pace Micro Technology said that they thought it was the broadcasters’ responsibility to encourage the switch to digital, while only… Continue reading DTT Bidders Must Listen To Consumers, Says Research
