The Independent Television Commission has confirmed that it has received “a number of expressions of interest” in the three digital terrestrial multiplex licences formerly owned by ITV Digital.At this stage the expressions of interest are confidential, but it is thought that possible bidders may include a consortium of terrestrial broadcasters including the BBC and former… Continue reading ITC Receives Expressions Of Interest In Digital Licences
Clear Channel has announced the appointment of Peta Corsan to the newly created role of business development director. Her brief will be to develop partnerships with international advertisers seeking cross border outdoor media campaigns and to create campaigns in partnership with teams in Clear Channel businesses worldwide.She will report to Robert Thurner, group marketing director… Continue reading Clear Channel Creates Business Development Role
More people will change their viewing and listening habits for the Queen’s Golden Jubilee than for the World Cup, according to new research. The sensor report from Mediaedge:cia has found that of a representative sample of 1,000 people, 40% say they will change their media consumption habits for the Jubilee but only 25% will do… Continue reading Jubilee Will Change More Media Habits Than World Cup
Smash Hits TV is celebrating its first anniversary of being on air with a branding makeover.Emap is thought to be spending a five figure sum on the revamp, which from tomorrow will see the digital music channel adopt new branding, programming and break bumpers to bring it in line with a new look based around… Continue reading Smash Hits TV Celebrates Birthday With Rebrand
Virgin Radio has secured Telewest Broadband’s Blueyonder internet service as the seven-figure sponsor of its Pete & Geoff drive-time show.The sponsorship, which runs until June 2003, is designed to raise brand awareness of Blueyonder’s broadband service and includes a bespoke and interactive cross-media package incorporating on-air and online activity.On-air credits communicating the benefits of broadband… Continue reading Virgin Secures Drive-Time Sponsor
The average value of creative and media agency pitches dropped by 10% during 2001 to £2,536m, according to MediaTel Group and the AAR’s NewBizMoves 2001 Annual Report.The report, which is partially based on data from the marketing, adverting and media trade press, shows that the extent of new business activity increased during 2001, with the… Continue reading Average Value of Pitches Drops During 2001
According to the report, Wireless Internet Access over Unlicensed Spectrum: An Alternative to 3G Mobile Data Networks from Pioneer Consulting, wireless internet promises to be a lucrative market with global equipment revenues expected to grow from $3.1 billion in 2002 to $19.1 billion in 2008. Pioneer believes that the internet and mobile markets will converge… Continue reading Global Mobile ISP Revenue Will Reach $18.4 Billion By 2008
Telewest Broadband is launching an “enhanced” interactive TV service to coincide with this summer’s World Cup and Channel 4’s Big Brother.The service, which is similar to that already available to Sky Digital viewers, has been developed in conjunction with BBCi and Channel 4 and allows Telewest Broadband’s digital customers to access interactive content direct from… Continue reading Telewest Launches Interactive TV Service
US newspaper advertising expenditures for Q1 2002 totaled $9.7 billion, a decrease of 6.2%, according to preliminary estimates from the Newspaper Association of America (NAA). The latest figures show a gradual improvement in several categories and a less severe decline from the previous quarter, when spending fell 11.9%, says the NAA’s statement. Retail advertising fell… Continue reading US Papers See Slowing Ad Growth Decline In Q1 2002
Radio revenues at Capital Radio fell by 7% to £59.6 million for the six months ended 31 March 2002, the group announced this morning. Group revenue dropped by 8% to £60.0 million during the same period, whilst underlying pre-tax profit fell 20% to £14.2 million.Capital says that combined radio revenues for April and May are… Continue reading Capital Radio Profits Hit By Ad Decline
