Chrysalis-owned London radio station Heart 106.2 is launching a major marketing campaign to promote its Drivetime show.The campaign, which is the second phase of the station’s marketing initiative, will give listeners the chance to win a luxury holiday. Running throughout July the ‘Dream Ticket’ promotion will give away over £100,000 worth of holidays to destinations… Continue reading Heart 106.2 Launches Dream Ticket Promotion
Poor local press advertising conditions in the south east and London have caused a regional revenue decline of 2.3% at Trinity Mirror for the first half of the year. A decline of 11.6% in this region was offset by growth of 1.7% across the rest of the company’s regional divisions, said a trading statement today.Trinity… Continue reading Trinity Mirror Sees Very Little Visibility, Poor South East Revenues
Trading conditions remain challenging and a decline in revenues is expected during 2002 at Cordiant Communications, the advertising and communications company’s AGM was told yesterday afternoon. The company said that it does not expect its markets to return to growth until 2003.Revenues for the first five months of the year declined by 11%, in line… Continue reading Cordiant Sees No Return To Growth Until 2003
One in four UK adults aged between 16 and 34 watched England get knocked out of the World Cup finals at work, at the pub or at another out of home location, according to research carried out by Initiative Media and The Mobile Channel.The research, which surveyed 350 16 to 34-year-olds to find out what… Continue reading Young Adults Venture Out To Watch England Versus Brazil
Yahoo! UK and Ireland has appointed former business development director of Viacom Outdoor, Alison Reay, as its new sales director.Reay, who replaces long-standing commercial director Lee Thompson, will be involved in the next phase of Yahoo’s business strategy and as such will be responsible for marketing the company’s online solutions and developing the Yahoo! brand.… Continue reading Yahoo! UK And Ireland Appoints New Sales Director
The World Cup has been the most popular online sports event in history, according to the latest figures from Nielsen/NetRatings.The research shows that a total of 3.7 million people from 17 countries have visited the official FIFA World Cup website since the tournament began. David Day, international analytical services director at Nielsen/NetRatings, said: “People have… Continue reading World Cup Wins On The Web
As reported earlier in the week (see CMR Chief Predicts 2.5% Rise In US Adspend This Year), CMR has raised its 2002 US advertising forecast to $109.1 billion – a growth of 2.5%. CMR chief executive, David Peeler, presented the predictions at the AdWatch: Outlook 2002 conference in New York, saying: “We are off to… Continue reading CMR Forecasts Show Improving H2 For US Media
A study of nearly 200 marketing professionals in the US shows marketers to be cautiously optimistic about the growth of their media budgets for the remainder of 2002. The research, conducted by DoubleClick, also claims that websites have become a ‘critical sales channel’, with a larger proportion of respondents expecting web sales to show stronger… Continue reading US Marketers Cautiously Optimistic About 2002 Budgets, Finds DoubleClick
There is a very real demand for broadband internet access worldwide, even if growth so far has perhaps not lived up to the grand expectations of the days of the internet boom. This is one of the conclusions drawn by Pioneer Consulting in its Broadband Access 2002 report. The group says that demand for broadband… Continue reading Real Demand For Worldwide Broadband Services Despite ‘Suppressant’ Economy
US advertising spend is predicted to rise by 2.5% to $109.1 billion dollars in 2002, according to CMR chief executive officer, David Peeler. Speaking at conference yesterday, Peeler said that the second half of the year could see a 6.2% jump in adspend, led by political advertising during the mid-term elections. The 2.5% full year… Continue reading CMR Chief Predicts 2.5% Rise In US Adspend This Year
