Commercial radio saw revenue increase by 2.1% year on year during the first quarter of 2002 to £139m, according to the latest figures from the RAB.This is the second consecutive quarter that commercial radio has seen revenue increase, suggesting that the sector is expanding its share of the display advertising market. Managing director of the… Continue reading Growth In Sponsorship Lifts Commercial Radio Revenue
Digital set-top boxes would essentially have to remain free if the Government’s target of a 95% digital television (DTV) take-up is to be achieved, according to a new report to be released this week from Continental Research.The July 2002 Digital TV Report argues that manufacturers should face pressure to give away their set-top box (STB)… Continue reading Digital TV Equipment Must Be Free To Meet Government Targets
A new study, produced by GartnerG2, claims that business-to-business marketers are reluctant to advertise online because websites are aimed at such a wide audience and the tools are not in place to target desired customers. It is estimated that B2B marketing projects accounted for just 11% of all US online adspend in 2001. Denise Garcia,… Continue reading Web Failing To Entice B2B Market, Says GartnerG2
Retail spending on the internet outpaced that in the High Street in the UK during June, growing 5.9% to £563 million, according to the latest data from the Interactive Media in Retail Group (IMRG). According to data from the Office of National Statistics (ONS), June’s High Street sales saw their largest monthly decline since February… Continue reading UK Online Retail Growth Outpaces High Street
Global newspaper circulation is set to rise but levels of growth will vary considerably among continents, according to a new study by the World Association Of Newspapers (WAN). In The Value-Driven Newspaper, a strategy report for the association’s Shaping the Future of the Newspaper project, WAN states that improved marketing techniques and demographic shifts will… Continue reading Worldwide Newspaper Circulation Set To Increase
Radio is expected to lead US media out of the current advertising slump in 2002, with a 4.6% full year growth predicted by analysts at Merrill Lynch. The latest forecasts show overall US advertising growth at 0.7% this year, rising to 4.2% next year. This compares with Zenith Media forecasts for the UK of -1.3%… Continue reading Radio To Lead US Ad Recovery In 2002, Say Merrill Lynch Forecasts
Digital set-top boxes would essentially have to remain free if the Government’s target of a 95% digital television (DTV) take-up is to be achieved, according to a new report to be released this week from Continental Research. The July 2002 Digital TV Report argues that manufacturers should face pressure to give away their set-top box… Continue reading Digital TV Equipment Must Be Free To Meet Government Targets
It was a poor week for media companies with the instability of the US markets filtering through to the FTSE. Week on week analysis shows that BSkyB, which is due to release its year-end results this week, was among the worst media performers, with shares falling 8.3% week on week to close at £5.43˝p.Carlton and… Continue reading Sharewatch
The Government is set to ignore calls from a parliamentary committee to reverse its decision to allow the foreign ownership of UK media interests, according to reports in today’s press.The proposals, which were outlined in the Government’s draft Communications Bill in May (see Draft Communications Bill Relaxes Cross Media Rules), would allow US media companies… Continue reading Government To Face Opposition Over Media Ownership
People spend more time using the internet than reading newspapers or magazines in the average week, according to research carried out by internet service provider Freeserve.The study, which aims to help media planners get the most out of their online advertising campaigns, shows that the internet, with a 12% share, is the third most consumed… Continue reading Internet Tops Newspapers In Terms Of Media Consumption
