Attic Futura is to launch SMS services for readers of two of its teen titles, Sugar and cd:uk. The services will be the first of their kind to be available on all four mobile networks and on pay-as-you go as well as monthly billing contracts.The June issue of cd:uk, on sale on 24 May, will… Continue reading Attic Futura Teen Titles Launch Text Services
Jobs in marketing and media have overtaken jobs in consulting as the most sought after by graduates, according to new research. The annual UK graduates survey, details of which appear in today’s Independent, found that 13% of graduates expressed an interest in careers in these areas, down from 14% in 2001 for marketing and 13.9%… Continue reading Media And Marketing Jobs Top Choice For Graduates
Total online advertising spend increased by 7.1% year on year during 2001 to £165.7m, according to figures published today by the IAB.The research, which is based on revenues reported by the finance departments of online media owners, shows that the industry experienced “clear growth” during 2001 despite a depressed economic landscape and recessionary behaviour in… Continue reading Online Adspend Shows Growth Despite Tough 2001
Continental Research has launched a digital audience research service which will provide data for the specialist satellite channels and radio stations that broadcast on the Sky digital platform. Launched yesterday “Specialisting” is designed to work alongside BARB and RAJAR data, giving detailed audience profiling and the opportunity to carry out ad hoc research surveys in… Continue reading Continental Launches Digital Audience Research Service
Radio is the most active medium in promoting evidence of its effectiveness as an advertising tool, according to a new report from independent research company Ocean Consulting.The report, which is based on research carried out by NOP, shows that 40% of agency/advertiser customers believe that radio is doing the most to demonstrate its effectiveness, well… Continue reading Radio Considered Most Active In Promoting Effectiveness
Radio revenues at Capital Radio fell by 7% to £59.6 million for the six months ended 31 March 2002, the group announced this morning. Group revenue dropped by 8% to £60.0 million during the same period, whilst underlying pre-tax profit fell 20% to £14.2 million. Capital says that combined radio revenues for April and May… Continue reading Capital Radio Profits Hit By Ad Decline
As expected, Telepiù has abandoned its agreed merger with Italian pay-TV platform Stream, following restrictions imposed on the deal by the country’s anti-trust regulator this week (see Italian Anti-Trust Ruling May Offer Vivendi An Exit From Stream Deal). Telepiù is owned by Vivendi Universal and Stream by News Corp and Telecom Italia (50:50). It is… Continue reading Vivendi’s Telepi
The best performance in yesterday’s media market came from Carlton, which has increased its presence in the cinema advertising sector following a deal with its US rival Thomson Multimedia to buy two businesses in Europe. Shares rose 2.47% yesterday to finish at £2.70, an increase of 6˝p on the day before.Cable & Wireless saw shares… Continue reading Sharewatch
The rate of growth of the UK’s online advertising market slowed sharply during 2001, according to figures released today by the Interactive Advertising Bureau (IAB). Nevertheless, the sector turned in a 7.1% growth where most media were showing heavy year on year declines. Unsustainable growth The heady days of triple digit growth for the internet… Continue reading UK Online Adspend Growth Falls Dramatically, But Outperforms 2001 Media Market
The Evening Standard has signed a £450,000 advertising deal with Italian sauce producers Sacla to promote its products in London and the South-East.The six-month deal includes a series of recipe-led advertisements, advertorials and newspaper wraps that will run across the Evening Standard‘s entire print portfolio. The initial campaign will be supported a London-wide sampling promotion… Continue reading Evening Standard Goes Italian With Ad Deal
