Just as there was in the East Midlands recently, it seems there will be a battle of young versus old as applications are considered by the Radio Authority for the London AM licence currently held by Liberty Radio. At the closing date yesterday it was thought that at least one applicant- Saga radio- is aiming… Continue reading Young Versus Old In Battle For Liberty Licence
NTL and TiVo have announced a deal to promote TiVo digital video recorders to NTL’s cable TV customers in the UK. The service will be available from Monday 1 July via a dedicated sales support line.TiVo’s digital video recorders, launched in the UK in October 2000, allow viewers to digitally record and store programmes and… Continue reading NTL And TiVo Team Up For Promotion
Trading conditions remain challenging and a decline in revenues is expected during 2002 at Cordiant Communications, the advertising and communications company’s AGM was told this afternoon. The company said that it does not expect its markets to return to growth until 2003. Revenues for the first five months of the year declined by 11%, in… Continue reading Cordiant Sees No Return To Growth Until 2003
Global advertising and communications group, WPP, has issued a profits warning, saying that trading is difficult with ‘few, if any, signs of recovery in the advertising and marketing services industry.’ The news of WPP’s continued troubles will come as a disappointment to other advertising and marketing companies, as it is something of a bellwether to… Continue reading WPP Issues Profits Warning In Continuing Difficult Conditions
Yesterday was a lacklustre day for media companies following an announcement by WPP that it would probably miss its profit margin target this year. The world’s largest advertising and marketing group saw shares slip 6.50% yesterday to close at £5.55˝ after reporting an 8% drop in organic global revenues in the first five months of… Continue reading Sharewatch
Rail and metro media is not the most glamorous form of advertising and in the past the lack of opportunity within the sector and the undesirable state of the nation’s rail network has meant that the potential of the medium has remained largely unrealised. However, the sector has seen a number of developments over the… Continue reading Feature: Rail And Metro Media Gets On Track
Chairman of the Interactive Advertising Bureau, Danny Meadows-Klue, explains how the IAB’s new Golden Rules of online advertising make using the web, simple, quick and effective.For some marketers getting under the skin of online is still a challenge. They may use the web at work, be deeply involved in traditional media channel marketing, and maybe… Continue reading NewsLine Column: The Web – Where Do I Start?
12Snap is launching an SMS advertising campaign to promote Cadbury’s sponsorship of the 2002 Commonwealth Games.The ‘Txt 4 Gold’ promotion, which runs across ten Cadbury brands including Dairy Milk, Crunchie, Caramel and Boost, offers consumers the chance to win prizes by texting a code printed on the inside of selected chocolate bar wrappers to a… Continue reading 12Snap And Cadbury Go For Commonwealth Gold
BSkyB chief executive, Tony Ball, has warned that the growth of the UK media industry could be severely hampered if new super-regulator Ofcom (see Communications Bill Lays Down OFCOM Framework) is given too much power.Speaking at the Institute of Economic Affairs conference on the future of broadcasting, Ball stressed that the industry needs a “policeman… Continue reading Ball Warns Ofcom Power Could Damage Industry
The DMA, IPA, ISBA, MCCA and PRCA have collaborated for the first time to produce guidelines for the advertising, marketing and public relations industries. The 28 section document will be launched online on 1 July, setting out the key components of best practice, including guidelines on the process of searching and selecting agencies and managing… Continue reading Industry Bodies Collaborate To Produce The Guide
