Omnicom Media Group has begun measuring media owners on their environmental, social and governance practices so its advertiser clients can better understand the ESG impact of their adspend decisions.
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Analysis: Coming late to the party may be fashionable but it’s costly.
Rishi Sunak has vowed to crack down on “rip-off degree courses”, that don’t lead to good jobs and leave people with high debts. How much does having a degree matter for job in media or advertising?
Scope3 has found streaming and display ads respectively produced 7.2 million metric tons of emissions every year.
Give and receive feedback early and often to build trust, improve relationships, and drive growth. Don’t be afraid to have ‘a chat’ – it’s how we learn and ‘crack on.’
The Media Leader Jobs: Body doubling can help creative professionals overcome the negative effects of procrastination and build accountability.
Feature: What sorts of YouTube content are ‘fit for TV’? Barb Audiences assembled a panel of industry experts to decide.
Worldwide out-of-home revenue will exceed $40bn for the first time this year, according to the World Out of Home Organization Global Market Index Report.
Analysis: Today’s announcement, that Sky will trial self-service access for Sky content on ITV’s VOD ad platform, opens an important new chapter in UK TV’s collaboration story.
Route data points to a solid case for extending the time people have to cross the road, with implications for both safety and out-of-home advertising.