At best campaign KPIs can be effective, but at worst they are useless and misleading. How should you choose what is right for your campaign?
Showing 4071-4080 of 63,019
More Uk articles
In brief: Max Cutler, head of talk creator content and partnerships at Spotify, told colleagues earlier this week he would be leaving the business,
In brief: WARC Global Advertising Trends report has found global adspend in publishing media will decrease to $47.2bn in 2023.
In brief: the new branding will place BT Sport closer to Warner Bros Discovery’s existing stable of live sports brands.
In brief: the former Daily Mail and BuzzFeed exec will succeed Zillah Byng-Thorne, who announced her intention to stand down last September.
It is imperative that IPSO launches its own inquiry into the press coverage of the disappearance and death of Nicola Bulley.
Mark Bucknell shares his greatest achievement and what his grandfather did for a living.
The Media Leader understands there is no plan to replace the UK CEO position.
Print and digital magazine circulations largely receded in 2022 amid the cost-of-living crisis and a return to pre-pandemic habits.