Gambling sponsors account for one in every six football deals (15.4%) and one in every 11 total sponsorship deals (9.1%) across 225 professional sport teams in England.
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Media salespeople taking part in The Fishbowl interview series explain their views around if selling media in a fragmented landscape has got easier or harder.
The Adwanted Media Research Awards 2024 will open for entries on Monday 4 September 2023, so now is the time to start thinking about which categories you could enter.
Omar Oakes and Ella Sagar prove their dedication to B2B podcasting by missing the England v Nigeria World Cup penalty shootout to record this episode with their analysis on the industry’s biggest stories.
TikTok is not simply a substitute of viewers’ attention from traditional media formats. The rise in demand for ‘snackable’ content presents a much bigger cultural shift, writes the editor.
The world’s biggest podcast platform will focus on developing its automation to “deliver long-term benefits”.
Brands are still ‘coming to terms’ with how to target gamers. Specialists warn that the audience is more diverse than advertisers often think, and that authenticity is required.
Industry wellbeing charity Nabs has invited everyone in the advertising, media and marketing industry to take part in its inaugural All Ears consultation on mental wellness.
Sky Media has begun offering advertiser clients a new way to target its viewers: find out what they’ve been avidly searching for online and match them to specific advertiser categories.
Deborah Gbadamosi, EMEA CEO for global diversity media network Brand Advance, warns that advertisers and their agencies still need “a lot of education” to understand the concept of integration and inclusive planning.