Digital media buyers need to ask difficult but crucial questions about what makes up the audience they’re paying for. If the tech providers can’t tell you openly, be prepared to walk away.
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Route Research’s new OOH currency points the way for all other media to follow.
Students and parents still overlook media careers despite opportunities for progression.
Online fashion retailer ASOS has launched new retail media formats with ad tech company Criteo.
As a result of changing habits between generations, only OOH consistently delivers over 90% weekly reach across all age groups.
In brief: Domino’s has renewed its sponsorship of ITV’s streaming platform following the launch of ITVX in December in a two-year deal struck by Havas Media Group UK.
Ross Sergeant, the global head of media at brewer Asahi, has left to join National Lottery operator Allwyn in the same role within weeks of the company launching a review of its media agency account.
Western European pay TV revenues will drop by nearly 18% over the next five years to $22bn as subscribers leak away from cable and satellite bundling across the continent.
Our Future of Audio Europe event revealed a strong desire from audio professionals to improve measurement. But, as The Media Leader discovered, views on how to do this vary widely.
This needless stunt by Gary Lineker may be the clarifying moment the BBC needs, writes the editor.