GroupM has partnered with Jounce Media to introduce new protections against Made For Advertising websites that are designed to protect against wasted media investment.
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London-based Jewish weekly news publication The Jewish Chronicle has become the latest publisher to join Ozone, the premium digital advertising platform built for brands by publishers.
Fake ads or branded ‘fan art’ stand a much better chance of going viral when they marry bizarre activations with seemingly real world locations.
Is a one-dimensional focus on measuring attention distracting advertisers from exploiting the true effectiveness potential of different media?
“Problematic” proxy characteristics have been used by Government ads in recent years to target individuals based on protected characteristics like race, ethnicity, religion, or gender.
Don’t settle for mediocre media strategies. Embedding your agency team within your marketing department can deliver impactful campaigns that drive meaningful growth.
More than nine in 10 ads shown on traditional broadcast TV are only being seen by half of households in the UK.
Paramount+, the streaming service launched by Channel 5 owner Paramount in the UK last summer, has appeared on Barb’s quarterly TV audience measurement survey for the first time.
Rajar, the radio audience measurement service, has appointed two people to take over from research director Paul Kennedy who is stepping back after 22 years.
Outvertising’s co-director of advocacy Cass Naylor joins The Media Leader Podcast to discuss how media properties, brands and advertisers must do more to support the queer community, especially in the months outside of Pride.