More Uk articles

Media buyers and advertisers seem more emboldened to finally ask the right questions over data as tech giants struggle and agencies find their voices, writes the editor.

The Scaniverse prefers accuracy over fantasy.

Havas Media Group UK has appointed Lizzie Nolan and Simon Bevan to chief transformation officer and chief operating officer respectively.

The BBC and ITV dominated the top 10 most-watched titles across all UK channels and services last year.

Rather than be disappointed to miss out on a Fawlty Towers revival, the BBC should rerun the 12 original episodes against whatever John Cleese comes up with.

Despite changing listening behaviours since the Covid pandemic leading to longer and higher listening throughout the day, the myths of dual breakfast and drivetime peaks persist among advertisers, media buyers have warned.

We’ve moved from ‘quiet quitting’ to ‘quiet promoting’. But how can you tell if this has happened to you?

In brief: Global’s Radio X has launched a new radio station dedicated to “the greatest classic rock music of all time” from across the decades, fronted by presenter and music journalist Sunta Templeton.

Strategy Leaders: If advertisers do not redefine what ‘peak’ is in the changing media landscape, they risk missing opportunities to reach engaged audiences.

The UK’s major outdoor media owners have entered into a landmark deal to create a centralised system for tracking and verifying all DOOH advertising.