Interview: Five-year-old sanitary product-maker Here We Flo says winning £1m in TV airtime has propelled the brand’s marketing efforts beyond an immediate uplift in sales. By Ella Sagar.
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Measuring attention is now big business in media, but it’s unlocking some worrying data for content creators, advertisers and wider society, writes the editor.
Commercial radio revenues hit £740m in total last year, radio’s highest ever total recorded revenue, despite a huge drop in the amount of media being bought by Government advertising as UK Covid-19 restrictions subsided.
In brief: Sky Media has secured KFC Delivery, the fast-food chain’s delivery service, as its “official delivery partner” for Sky Sports.
Steve Hatch, VP for Northern Europe at tech giant Meta announced on LinkedIn and Facebook he would be leaving the company later this year.
Disney CEO Bob Iger wants to focus on Disney+ subscribers that are loyal to the point they aren’t sensitive to additional price increases.
TV production is widely expected to enter a period of decline. Shouldn’t the commercial arm of the BBC be investing in homegrown talent, asks Stephen Arnell.
In brief: TikTok has become the UK’s most downloaded app, according to research from social-media marketing agency We Are Social.
Finding a media channel that maximises reach might be the answer to surviving the recession.
In the emerging community economy, brands can serve as the reason and the means through which people connect.