Good UX developers shouldn’t have much trouble translating their skills and pivoting into the crypto space.
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In brief: The Advertising Association’s Media Business Course (MBC) will return in summer 2023 to the Grand Hotel Brighton.
The spring survey seeks to measure how digital agencies and specialists perceive the various media owners they work with.
We must be careful to define exactly what we mean not just by measurement, but cross-media and cross-platform in our search for “the Holy Grail” for advertisers.
In brief: The UK government will reportedly legislate to create a new regulator overseeing tech giants like Google and Meta.
Serious media investment and thinking is going into AI for all sorts of use cases. The tech is not particularly new but, critically, our culture is, writes the editor.
Disney+ is forecast to reach more than $11bn in annual advertising revenue within five years — more than Netflix and YouTube combined.
In brief: NBC Universal CEO Jeff Shell has left the company after admitting to an inappropriate relationship with a colleague, parent company Comcast said.
The move comes within weeks of the AOP published an open letter decrying “unscrupulous” tech vendors of stealing publishers’ IP through illegal data scraping practices.
Climate-conscious newsbrand readers offer an opportunity for brands to appeal to those eager to help save the planet without suffering a financial hit.