The Government’s proposed Media Bill brings new reforms to UK TV and radio to enable public service broadcasters and commercial radio stations more power to compete with streaming giants.
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Over 50s make up a large proportion of UK society and household consumer spending, but less than 7% of advertising workforce. So why do we not see more of them in our teams and what are we missing out on?
Made for Advertising sites generate low quality ads that are less valuable and effective, writes law partner Nick Swimer.
PinkNews has hired Alice Beverton-Palmer in the newly-created role of head of creative strategy and platform partnerships and Nic Keaney as managing editor.
Transport for London (TfL) has launched a multi-platform campaign to equip users of the network with techniques to intervene in hate crime incidents.
In brief: The World Out of Home Organization (WOO) has chosen 12 international out-of-home professionals to make out-of-home (OOH) more “green”.
In brief: Talon, the global out-of-home media agency, has acquired Evolve, an international out-of-home (OOH) specialist.
The Cohort will focus its support across three key areas: protecting journalists’ safety and security; advancing freedom of expression; and bolstering independent and diverse media.
Media measurement is a tough topic that generates strong views but it’s crucial that the marketers who fund media through advertising have confidence in what they are buying. So we’ve got something special for our next Future of Brands conference, writes the editor.
As well as devising this publication’s rebranding as The Media Leader, Scaffardi has launched event brands such as Future of Audio Europe, the Future of Gaming and the Future of Media, as well as evolving The Future of Brands.