More Uk articles

Instead of virtual land and virtual shopfronts, start thinking of the metaverse like the offspring of twin technological advancements — the internet and gaming — and carrying half of the DNA of each.

In brief: This marks the first time the World Out of Home Organization (WOO) Global Congress has been held in South-East Asia.

Greater clarity of attention metrics, be it through self-regulation or industry investigation, will unlock more creative thinking.

Advertisers still seem hesitant to get involved long-term in the Women’s World Cup, which kicks off in just under three weeks’ time, according to media experts and planners. 

Reddit wants to become a serious ad platform, but hell hath no fury like a Redditor scorned.

MailOnline has grown its audience 3% to 25.2 million readers, surpassing The Sun and The Mirror.

The alpha trial is set to commence in July with EE, L’Oréal, PepsiCo, P&G and Unilever participating, and with data from digital video, digital display and linear TV.

The new measure, ECOzone, is being launched as part of Ozone’s fifth anniversary as a publisher ad sales platform.

Having technological access involves a certain level of privilege. Although it’s still new, we may already be in danger of never realising an inclusive metaverse, writes Mindshare’s paid social account director.

Review: Madison Avenue Makeover is an exciting and thoughtful book that is well worth a read for an industry grasping for new ideas. By Ahmed Elkady.