Justin Cochrane tells Ella Sagar about Clear Channel Outdoor’s aim to become a US-only business, what would be the ‘right’ buyer for the UK operation, and how out-of-home needs to be more consistent with its message to advertisers.
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The Telegraph looks on course to hit its bold ‘one-million subscriber’ target, but at what cost? And what will happen next, asks Axate founder Dominic Young.
Can we use modern technology to help consumers access a physical interaction rather than replace it?
GroupM has partnered with Jounce Media to introduce new protections against Made For Advertising websites that are designed to protect against wasted media investment.
London-based Jewish weekly news publication The Jewish Chronicle has become the latest publisher to join Ozone, the premium digital advertising platform built for brands by publishers.
Fake ads or branded ‘fan art’ stand a much better chance of going viral when they marry bizarre activations with seemingly real world locations.
Is a one-dimensional focus on measuring attention distracting advertisers from exploiting the true effectiveness potential of different media?
“Problematic” proxy characteristics have been used by Government ads in recent years to target individuals based on protected characteristics like race, ethnicity, religion, or gender.
Don’t settle for mediocre media strategies. Embedding your agency team within your marketing department can deliver impactful campaigns that drive meaningful growth.
More than nine in 10 ads shown on traditional broadcast TV are only being seen by half of households in the UK.