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The PPA reveals that ad revenue from consumer magazines is forecast to outperform the market again in 2002, according to new figures from the Advertising Association. UK Press Forecasts From The Advertising Association      Total  National Newspapers  Regional Newspapers  Consumer Mags  Business Mags  2002 Q1 -10.0 -15.8 -2.0 -3.3 -18.4 Q2 0.5 2.3 1.2… Continue reading Consumer Mags Will Outperform Market In 2002, Says AA

Television adspend in 2001 was £3.5 billion, a decrease of 11% decrease on the total spend for 2000. This represents a loss of £425 million in advertising revenue for the television industry, and takes the 2001 total below the level it was in 1999. The AA forecasts that TV revenue in 2002 will be £3.4… Continue reading TV Will Rebound In 2003, Says AA

Maiden, which recently released its full year results for 2002 revealing a decline in underlying sales (see Maiden Anticipates ‘Gradual And Measured’ Recovery In 2002), was the best performer in yesterday’s media market. Shares rose 8.33% to close at £3.57˝p, an increase of 27˝p on the day before.Carlton and Granada, which are negotiating the future… Continue reading Sharewatch

Spending on eBusiness technology will drop from an average of 3.5% of revenue in 2001 to 3% in 2002 according to Forrester. The researcher surveyed 900 firms globally and found that average 2002 eBusiness technology budgets are $29 million compared with $41 million in 2001. “Most companies will curb the number and types of technology… Continue reading eBusiness Spending Will Fall In 2002, Says Forrester

Natmags has appointed Sian Roberts to the role of advertising director at the only weekly title in its magazine portfolio, Best. Roberts has been acting ad director since June last year and will take up the role with immediate effect.Roberts has been working on Prima and Best since their Gruner + Jahr days, and joined… Continue reading Best Appoints New Advertising Director

The PPA reveals that ad revenue from consumer magazines is forecast to outperform the market again in 2002, according to new figures from the Advertising Association.Latest AA figures forecast that consumer magazine ad spend will rise by 2.1% during 2002, reaching £795 million, whilst total ad spend across all media is set to fall by… Continue reading Consumer Mags Will Outperform Market In 2002, Says AA

BBC Worldwide is revamping its BBC Good Homes magazine and is increasing its marketing investment in the title.From next month the magazine, which reported an 8.9% decline in circulation in the latest ABC results (see May’s issue of the magazine will include more home and lifestyle features and will sell at the promotional price of… Continue reading New Look For BBC Good Homes Magazine

The increasingly important role of SMS advertising in the marketing mix became evident today with news that two major UK brands are to launch SMS marketing initiatives.Wireless media company Nightfly has launched what it claims is the UK’s largest ever outbound SMS marketing campaign for drinks company Smirnoff. The permission-based campaign is aimed at increasing… Continue reading Major UK Brands Turn To Text

Viacom Outdoor has confirmed that the launch of its XTP cross-track projection technology in the London Underground has been delayed due to “safety issues”.Trials of the XTP system, which projects digital images onto special screens in tube tunnels, were due to begin this month and Viacom has secured 10 major brands to partner the project… Continue reading Viacom Outdoor Delays Launch of XTP

JCDecaux International has secured a five year, £61m pan-European advertising deal with Unilever.The deal will see Unilever brands including Cif, Domestos and PG Tips advertised across JCDecaux’s network of sites in 22 European countries. The alliance is intended to focus on building brand awareness and promoting Unilever products in developing markets.In the UK the partnership… Continue reading JCDecaux Secures £61m Deal With Unilever