Boddingtons has become the first alcohol brand to be allowed to advertise on taxis in Manchester. Three designs featuring city landmarks will appear on 20 taxis for the next 12 months, backed by interior tip seat advertising and branded receipts.Andrew Barnett, managing director of Taxi Media, said: “Manchester has become the 2nd city in England… Continue reading Boddingtons Is Taxi Ad First In Manchester
Online Advertising: Statistics, Strategies, Projections & Trends, a new report released yesterday by eMarketer predicts that US online advertising spending will increase by 11% in 2002, quite a comeback from the 11% drop seen in online spend in 2001. Other researchers forecast similar growth rates, 16 of the 18 estimates compared by eMarketer in the… Continue reading Online Ad Spending Will Bounce Back In 2002, Says eMarketer
Bill Gates, chairman of Microsoft, has blamed operators’ high prices for the lagging development of broadband internet access in the US, according to a report in the Financial Times. Gates told the World Economic Forum this weekend that the US’ high-speed residential communications development will fall behind other countries for the next five to six… Continue reading US Broadband Development Will Fall Behind Other Countries, Says Bill Gates
Carlton and Granada, which are facing the prospect of legal action from the Football league if they fail to honour the debts of their troubled pay-TV platform ITV Digital (see League Set To Sue Carlton And Granada), saw shares fall yesterday. Carlton was down 0.74% to close at £2.70, while Granada slipped 1.25% to finish… Continue reading Sharewatch
Jupiter Media Metrix forecasts that the online travel market (sales of air travel, car rentals, cruises and hotels) will be worth $64 billion by 2007. In 2001, the total spent online on these services was $24 billion. According to a Jupiter consumer survey, 77% percent of consumers who research or purchase their travel online visit… Continue reading Online Travel Will Be Worth $64 Billion By 2007
Emap is to promote the launch of its new weekly celebrity title for teens, previously codenamed “Monkey” but revealed as Sneak (see Emap To Launch New Teen Weekly), via a sampler edition distributed free with copies of J17 and Smash Hits.The 36 page sampler will go into the 12 April issue of J17 and the… Continue reading Emap Teen Titles To Aid Sneak Launch
The Government is failing in its attempt to transfer all of its services online by 2005, according to a report by public spending body, the National Audit Office (NAO).An investigation by the NAO has found that just over half of the Government’s 524 services are currently available online. However, most only provide basic information, with… Continue reading E-Government Initiative Fails To Take Off
The National Readership Survey (NRS) has released readership figures for February 2002. Overall the national newspaper market has seen a minor decline, although some dramatic performances, both positive and negative, were seen in the broadsheet and tabloid markets.The largest year on year increase in readership was seen at the Guardian, which saw a 22.2% increase.… Continue reading NRS National Newspaper Round-Up – February 2002
The National Readership Survey (NRS) has released readership figures for February 2002. Overall the national newspaper market has seen a minor decline, of 0.4% year on year, although some dramatic performances, both positive and negative, were seen in the broadsheet and tabloid markets.The largest year on year increase in readership was seen at the Guardian,… Continue reading NRS National Newspaper Round-Up – February 2002
Channel 5 has announced details of its marketing campaign for the Top Gear-style motoring show 5th Gear.The press and radio campaign has been described as a “high impact strategy designed to bombard the audience with the tune-in message” during the weekend before launch. The campaign will focus on the awareness and positive associations of presenters… Continue reading Channel 5 Hopes To Drive Viewers To 5th Gear
