NRS figures for National Newspapers in the period October 2001 to March 2002 shows that year on year overall readership has inched up 0.2% to 66.39 million. The largest fluctuations in readership, in a year on year analysis, were seen among the broadsheets.The best performer in both percentage and actual numbers terms was the Guardian,… Continue reading NRS National Newspaper Round-Up – March 2002
Market information group, Taylor Nelson Sofres, is entering into a joint venture with one of Greece’s leading information and consulting services companies, ICAP A.E., the company announced this morning. The joint venture company, to be known as TNS ICAP A.E., will provide market information to clients in sectors including consumer, telecoms, automotive, banking and finance.… Continue reading Taylor Nelson Enters Greek Joint Venture
NRS figures for National Newspapers in the period October 2001 to March 2002 shows that year on year overall readership has inched up 0.2%. The largest fluctuations in readership, in a year on year analysis, were seen among the broadsheets.The best performer in both percentage and actual numbers terms was the Guardian, which saw a… Continue reading NRS National Newspaper Round-Up – March 2002
Based on ‘continuing positive market indications’, mainly from the upfront advertising bookings which commenced in earnest this today, Jack Myers Report has published revised and slightly more positive US forecasts both for the autumn upfront and for the calendar years 2002 and 2003. The more optimistic outlook comes just a month after Myers found evidence… Continue reading Myers Upgrades US Ad Forecasts Following Promising Upfronts
A major study from the PPA shows that 87% of business decision makers regularly consult B2B magazines which, according to the research, dominate all other media in terms of usefulness.Of the 500 business decision-makers interviewed for the study, which was conducted by NFO WorldGroup, 73% said that B2B magazines contain information useful to their jobs… Continue reading B2B Mags More Useful Than The Internet Says Research
According to the latest figures from Nielsen//NetRatings, the number of home internet users has grown by about 7% between Q4 2002 when at-home net users totalled 498.2 million (see Online Population Continues To Grow) and Q1 2002 when the figure reached 531.3 million. The report First Quarter 2002 Global Internet Trends also revealed that email… Continue reading Global Home Internet Population Keeps Growing
The value of shares in BSkyB has been weakened today due to press speculation over the weekend that a spectrum tax could be imposed on satellite broadcasting.The draft Communications Bill published last week (see Draft Communications Bill Relaxes Cross Media Rules) left an open ended position with regard to a possible tax on all parts… Continue reading Spectrum Tax Speculation Hits Sky Share Price
Executives in the UK radio sector had been planning for consolidation from within the industry in order to achieve audience growth and revenue enhancement through cross-selling and cost-reduction, a radio dinner held by analysts at Merrill Lynch was told. However, the broker believes that the prospect of a small number of pure UK radio groupings… Continue reading UK Radio: Cross Media Synergies More Likely Than Consolidation, Say Analysts
Wireless Group owned TalkSPORT has secured Ginsters as the sponsor of its World Cup competition.The deal will see Ginsters support TalkSPORT’s summer football coverage as the “unofficial snack food of football fans.” The sponsorship features a three-week on-air promotion known as “do the double,” which is linked to an eight-week on-pack contestant entry initiative.TalkSPORT branding… Continue reading TalkSPORT In World Cup Deal With Ginsters
