Cable and Wireless, which is nearing the end of a £1.2bn share buy-back programme, was one of the worst performer’s in yesterday media market. Stock was down 7.32% to close at £1.90, a loss of 15p on the day before.Pearson, which is rumoured to have entered into exclusive talks with a management team concerning the… Continue reading Sharewatch
Richard Desmond is cutting the price of his Express titles and is launching a TV advertising campaign in an attempt to halt declining sales.The promotion begins tomorrow with the cover price of the Saturday Express reduced from 50p to 25p and the Sunday Express cut from £1 to 50p. From Monday, the Daily Express will… Continue reading Desmond Cuts Price Of Express Titles
ITV has reportedly been forced to lower the cost of sponsorship for its World Cup football coverage due to a lack of interest from advertisers.The broadcaster had hoped to attract bids of around £3.5m for sponsorship, which would have accompanied all of its programming during the four week competition. However, according a report in today’s… Continue reading ITV World Cup Sponsorship Under Threat
Advertising is failing to keep up with the rapidly changing lifestyles of male consumers and is too heavily reliant on outdated stereotypes, according to Russell Davies, head of strategy at Wieden & Kennedy.Speaking at Emap’s Men’s Seminar yesterday, Davies said that the majority of brands are failing to inspire young affluent males, who have never… Continue reading Ads Are Missing The Mark With Men
In its eighth annual survey of senior executives at leading advertising and markting organisations, AdMedia Partners found evidence of optimism amongst the execs when asked about the outlook for the industry. Advertising and marketing executives from across the US were questioned: 45% from newspapers; 44% from interactive media; 39% from business-to-business publications; 36% from exhibitions/trade… Continue reading AdMedia Discovers Optimism Amongst Ad Execs
With local television audiences turning to cable, the web and print options for daily news, Forrester forecasts that broadcasters can recover local relevance only by extending their programming and promotion throughout the day to cable operators, newspapers and online providers. Forrester says “Stations must recreate themselves as providers of video programming and marketing services across… Continue reading US TV Stations Must Collaborate For Local Audiences, Says Forrester
BBC Worldwide is preparing to launch its Live & Kicking replacement, It’s Hot!. The launch on 16 April has been preceded with a sampling campaign which saw over 2 million preview issues distributed with the Sunday Mirror and with other BBC Worldwide titles including Top of the Pops.The magazine, aimed at 9-13 year olds, will… Continue reading BBC Worldwide Prepares For Teen Title Launch
Virgin Radio has had its Greater London FM licence renewed by the Radio Authority for a further 8 years, until 9 April 2010, due to the fact that it is the provider of a digital sound programme on the second Greater London multiplex.Weekly reach for Virgin’s 105.8 FM service has remained fairly steady for the… Continue reading Virgin London Licence Renewed By Radio Authority
The lad’s mag craze is a “phenomenon that is over”, according to David Davies, editor of the UK’s highest circulating men’s lifestyle magazine FHM.Speaking at Emap’s Men’s Seminar earlier today, Davies said that FHM and other leading men’s magazines are seeing circulation fall because large numbers of consumers are outgrowing the traditional booze and boobs… Continue reading Lad’s Mag Phenomenon Is Over
Pearson In Exclusive Talks Over FT BusinessPress reports this morning suggest that Pearson has entered into exclusive talks with a management team concerning the buy out of FT Business, the company’s magazines division.The team, led by ex-FT Group chief exec Stephen Hill, is thought to have made the highest bid following Pearson’s decision to sell.… Continue reading Pearson In Exclusive Talks Over FT Business
