Television adspend in 2001 was £3.5 billion, a decrease of 11% decrease on the total spend for 2000. This represents a loss of £425 million in advertising revenue for the television industry, and takes the 2001 total below the level it was in 1999.The AA forecasts that TV revenue in 2002 will be £3.4 billion… Continue reading TV Will Rebound In 2003, Says AA
The Radio Magazine has claiming that the Goverment has “failed the industry again” because it appears that the release date of the draft Communications Bill, expected to be later this month, could be put back until after local government elections in May.The magazine claims that the Government is concerned that new cross-media ownership rules may… Continue reading Concern At Possible Draft Communications Bill Delay
Kirch Media today filed a bankruptcy order with the German courts following months of financial malaise and increasing pressure from banks and investors.Last ditch attempts to rescue the company from insolvency, including talks with minority shareholders Rupert Murdoch and Silvio Berlusconi, have failed. Kirch Gruppe’s debts are thought to be in the region of $5.7… Continue reading Kirch Media Files For Bankruptcy
Following the financial crisis at Kirch Gruppe (see Kirch Sell Off Begins), the German government is to step in in order to protect the German football league from insolvency. In a situation eerily similar to the collapse of ITV Digital and the repercussions for the English league, KirchMedia is unable to honour payments due to… Continue reading German Government Will Step In To Save Football League
The PPA reveals that ad revenue from consumer magazines is forecast to outperform the market again in 2002, according to new figures from the Advertising Association. UK Press Forecasts From The Advertising Association Total National Newspapers Regional Newspapers Consumer Mags Business Mags 2002 Q1 -10.0 -15.8 -2.0 -3.3 -18.4 Q2 0.5 2.3 1.2… Continue reading Consumer Mags Will Outperform Market In 2002, Says AA
Television adspend in 2001 was £3.5 billion, a decrease of 11% decrease on the total spend for 2000. This represents a loss of £425 million in advertising revenue for the television industry, and takes the 2001 total below the level it was in 1999. The AA forecasts that TV revenue in 2002 will be £3.4… Continue reading TV Will Rebound In 2003, Says AA
Maiden, which recently released its full year results for 2002 revealing a decline in underlying sales (see Maiden Anticipates ‘Gradual And Measured’ Recovery In 2002), was the best performer in yesterday’s media market. Shares rose 8.33% to close at £3.57˝p, an increase of 27˝p on the day before.Carlton and Granada, which are negotiating the future… Continue reading Sharewatch
Spending on eBusiness technology will drop from an average of 3.5% of revenue in 2001 to 3% in 2002 according to Forrester. The researcher surveyed 900 firms globally and found that average 2002 eBusiness technology budgets are $29 million compared with $41 million in 2001. “Most companies will curb the number and types of technology… Continue reading eBusiness Spending Will Fall In 2002, Says Forrester
Natmags has appointed Sian Roberts to the role of advertising director at the only weekly title in its magazine portfolio, Best. Roberts has been acting ad director since June last year and will take up the role with immediate effect.Roberts has been working on Prima and Best since their Gruner + Jahr days, and joined… Continue reading Best Appoints New Advertising Director
The PPA reveals that ad revenue from consumer magazines is forecast to outperform the market again in 2002, according to new figures from the Advertising Association.Latest AA figures forecast that consumer magazine ad spend will rise by 2.1% during 2002, reaching £795 million, whilst total ad spend across all media is set to fall by… Continue reading Consumer Mags Will Outperform Market In 2002, Says AA
