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Strategy Analytics predicts a slow beginning for the deployment of the new interactive TV standard, Multimedia Home Platform (MHP). However, the company believes that MHP will eventually become commonplace around the world, reaching 42% of digital TV homes around the world by 2008. MHP is a proposed standard for developing interactive applications within digital television… Continue reading Slow Start For Interactive TV Standard, Says Strategy Analytics

NTL has taken the first step towards the provision of a digital TV signal that can be received by moving vehicles, with the completion of a successful trial of the technology, which utilises the existing frequency spectrum.NTL’s trials of a rugged form of the established DVB-T transmission took place in the Oxford area. A multi-channel… Continue reading NTL Trials Digital TV On The Move

Television adspend in 2001 was £3.5 billion, a decrease of 11% decrease on the total spend for 2000. This represents a loss of £425 million in advertising revenue for the television industry, and takes the 2001 total below the level it was in 1999.The AA forecasts that TV revenue in 2002 will be £3.4 billion… Continue reading TV Will Rebound In 2003, Says AA

The Radio Magazine has claiming that the Goverment has “failed the industry again” because it appears that the release date of the draft Communications Bill, expected to be later this month, could be put back until after local government elections in May.The magazine claims that the Government is concerned that new cross-media ownership rules may… Continue reading Concern At Possible Draft Communications Bill Delay

Kirch Media today filed a bankruptcy order with the German courts following months of financial malaise and increasing pressure from banks and investors.Last ditch attempts to rescue the company from insolvency, including talks with minority shareholders Rupert Murdoch and Silvio Berlusconi, have failed. Kirch Gruppe’s debts are thought to be in the region of $5.7… Continue reading Kirch Media Files For Bankruptcy

Natmags’ veteran women’s monthly title, Good Housekeeping, has announced three new appointments as it prepares to celebrate 80 years on the news stands in October.Tony Long, advertisement manager at Cosmopolitan in the 80s and more recently head of media sales at Translucis, has been brought back to Natmags to become advertising director of the magazine.Promotions… Continue reading Good Housekeeping Adds To Staff In 80th Year

According to figures ‘leaked’ to the Sunday Times the current slump in commercial TV revenue is about to end. A report in yesterday’s newspaper included forecasts for TV revenue showing a predicted 11.6% increase for May and a 7% increase for June.Following a decrease of around 13% in January and February the forecasts seem overly… Continue reading Leaked Figures Reveal End Of TV Slump

The average online advertising campaign raises brand awareness by 5% and brand recognition by 19%, according to a report by independent research company Dynamic Logic.The research, which was carried out to gauge the effectiveness of the internet as a marketing tool, shows that online advertising becomes more effective over time, with the average impact of… Continue reading Online Ads Have Brand Building Impact

Kirch Media has today filed a bankruptcy order with the German courts following months of financial malaise and increasing pressure from banks and investors (see Kirch Sell Off Begins). Last ditch attempts to rescue the company including talks with minority shareholders Rupert Murdoch and Silvio Berlusconi, from insolvency have failed. Kirch Gruppe’s debts are thought… Continue reading KirchMedia Files For Bankruptcy Signalling The Demise Of The Kirch Empire

According to figures ‘leaked’ to the Sunday Times the current slump in commercial TV revenue is about to end. A report in yesterday’s newspaper included forecasts for TV revenue showing a predicted 11.6% increase for May and a 7% increase for June. Following a decrease of around 13% in January and February the forecasts seem… Continue reading Leaked Figures Forecast End Of TV Slump