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According to a recent Yankee Group report, 76% of households with broadband access report that they used their computer to play audio CDs within the past three months. An additional 60% of broadband households used their PC in the prior three months to play online games and 49% to download music. Video applications lagged in… Continue reading PCs Are Turning Into Entertainment Centres

Ad Market In 2002 Will Be ‘Flat’ Says PearsonThe advertising market will remain flat this year according to Pearson finance director John Makinson. Speaking in a conference call following the announcement of Pearson preliminary 2001 results Makinson said “We are not seeing any deterioration in the advertising climate, but also there’s been no recovery. We… Continue reading Ad Market In 2002 Will Be ‘Flat’ Says Pearson

ITV is believed to be considering plans to move its early evening news bulletin to 6pm in an attempt to compete with the BBC’s Six O’Clock News.The move, which would revive ITV’s long running disagreement with the BBC over news, is thought to be a response to the lack-lustre performance of ITV’s 6pm regional bulletin… Continue reading ITV Considers Early Evening News Move

BSkyB has signed a new five-year carriage deal which will allow it to continue broadcasting the 13 television channels owned by Flextech and UKTV.The agreement ensures that the combined Flextech and UKTV portfolio of channels, which includes UK Gold, UK Style, Bravo and Living, will be available to Sky’s 5.7 million subscribers (see BSkyB Growth… Continue reading BSkyB Signs New Five-Year Carriage Deal

The ITC has called for the power to set a minimum budget for ITV’s news coverage following concerns that cuts in the value of ITN’s contract could threaten the long-term viability of its news provision.Speaking at the Royal Television Society’s annual Flemming lecture, chief executive of the ITV, Patricia Hodgson, expressed her concern that the… Continue reading ITC Moves To Protect News

RTL Falls Into Red, Channel 5 Revenues Down 9.0%Pan-European broadcaster, RTL Group, has this morning become the latest in a growing series of media companies to indicate that advertising market conditions will continue to be tough for at least the next six months.Earnings at the group fell by 35% to Eur361 million before restructuring costs… Continue reading RTL Falls Into Red, Channel 5 Revenues Down 9.0%

The uptake of broadband internet access in the UK will remain slow unless service providers improve their marketing strategies, according to a report from business information company Datamonitor.The report says that cutting costs alone will not be enough to encourage the uptake of broadband services, instead service providers must improve their marketing and advertising initiatives… Continue reading Better Ads Needed To Boost Broadband Uptake

The Audit Bureau of Circulations (ABC) has released regional newspaper figures for the period July to December 2001. The figures show that the Kent Messenger series appears to have reversed the downward trend seen in the preceding period, with a 20.1% year on year increase in circulation which makes it the top regional newspaper by… Continue reading ABC Regional Weeklies: July – December 2001

US broadcast network TV advertising will decline 7.4% in 2001, to $15.5 billion, with a further 3% decline in 2002, according to analysts at ABN Amro. The broker cites the ongoing economic downturn as the cause of the decline. Over the long term it expects broadcast networks to see further audience erosion, as the average… Continue reading Economics Of US Network TV Are Becoming ‘Untenable’ As Revenues Drop, Says ABN Amro

ISBA has added its voice to those calling for the BBC to be regulated under the new communications super regulator Ofcom.The call was made by Bob Wootton, director of media and advertising affairs, at an IPA conference on Wednesday afternoon where the needs of advertisers in the forthcoming Communications Bill were up for discussion.The feeling… Continue reading ISBA Calls For BBC Ofcom Inclusion