More Uk articles

According to press reports this morning the ever-acquisitive WPP has approached advertising agency Leagas Delaney about a possible take over. WPP CEO Sir Martin Sorrell is thought to have approached the Leagas board with the intention of bringing in into the WPP fold as the headquarters of the Red Cell Network. The deal would provide… Continue reading Sorrell Eyes Leagas Delaney

eMarketer today reports that despite a decline in 2001, the number of mobile phone shipments will rise from 463 million in 2002 to 475.9 million by 2003. The latest report from Micrologic Research forecasts that mobile phone shipments in 2006 will number 735 million. Worldwide Mobile Phone, PDA and PC Shipment Forecasts    1998  1999 … Continue reading Mobile Phone Shipment Forecasts From Gartner and Micrologic Research

Acting chairman of the Press Complaints Commission (PCC), Professor Robert Pinker, has said that he wants to strengthen self-regulation within the newspaper industry.In a speech to the Commonwealth Press Union, Pinker said: “There are many debates I am happy to have, as long as they end up strengthening self-regulation, not handing ammunition to its detractors.… Continue reading PCC Considers Strengthening Self-Regulation

Cable & Wireless Warns On Profits Ahead Of ResultsCable and Wireless this week issued a trading update ahead of its full year results forecasting that the group’s revenues will fall by 10%.Cable & Wireless chief executive, Graham Wallace, said: “Despite a backdrop of continuing difficult market conditions expected to contribute to a 10% decline in… Continue reading Cable & Wireless Warns On Profits Ahead Of Results

Time Out magazine is being redesigned to bring it in line with its global spin-off titles.From 27 February the London listings guide will change to a slightly smaller format and will carry a new Time Out London logo. In response to market research among readers the magazine’s Sell Out section will be renamed Consume and… Continue reading Redesign For Time Out Magazine

Companies are spending one third of their overall marketing budget on sales and promotions initiatives, according to a study carried out by ISBA and the Audience Research Consortium (ARC).The report, which surveyed some of the UK’s major advertisers, shows that sales and promotions (SP) expenditure is growing, with 50% of companies planning to increase their… Continue reading Sales And Promotions Sector Booms

Freeserve has created credit card partner marbles’ first rich-media advertising campaign.The campaign, which is intended to raise brand awareness and increase online credit card applications, features two kinds of expandable banner and flash banner ads. The first, running on Freeserve’s property, news and weather channels, features a marble that rolls into a 125 button ad,… Continue reading Freeserve Creates Rich-Media Ad Campaign

Peter Stothard has announced that he is stepping down as editor of The Times after almost ten years.In a statement made to staff, Stothard described the editorship of the newspaper as “the greatest job in journalism” and said that he wanted to leave when the paper was at a “high point.” Robert Thomson, US editor… Continue reading Times Editor Steps Down

Digital marketing company ValueClick is restructuring its UK media division to reflect its changing portfolio of media products.The restructure will see the promotion of Jason Ricks, formerly director of digital direct marketing, to business development director. Ricks will be responsible for network development and will oversee the creation of a bespoke network of sites for… Continue reading ValueClick Restructures UK Media Division

NTL today announced yesterday that it has signed an agreement with Macquarie Bank to sell its Australian broadcast business for A$850 million in an all cash transaction. NTL Australia covers 98% of the terrestrial broadcast population in Australia from 578 sites located across the country. For the year ended December 31, 2001, NTL AustraliaÂ’s revenues… Continue reading NTL Sells Off Australian Broadcast Business