More Uk articles

colspan=”6″>Magazine Adspend Forecasts (% Growth) 

Total revenue for the Outdoor advertising industry fell 3% over 2001 to £676m, according to figures from the Advertising Association. However, industry body the Outdoor Advertising Association (OAA) is positive about the prospects for the coming year.Revenue for 2000 reached a record £697m, but 2001 proved difficult for all media, and in Q4 in particular… Continue reading Outdoor Advertising Saw 3% Revenue Fall In 2001

The existing US television ownership rules must be reviewed, a US Appeals Court has determined. Currently, TV station ownership is restricted so that no one network can reach more than 35% of US households (see Viacom Networks Leave NAB Over Audience Limit); it also prevents operators from owning cable systems and broadcast TV stations in… Continue reading US Television Ownership Restrictions Must Be Reviewed, Says Court

Over the next two years the number of text messages sent each month in the UK by 5-24 year-olds will increase by more than 44% to 786 million, according to forecasts in the first global report on Mobile Youth from the World Wireless Forum (WWF).According to the study, which focuses on the youth market in… Continue reading UK Mobile Youth Market Booms

AOL’s vice president of advertising, Ian Maude, has stepped down after six years with the company, to pursue an MBA.Maude, who joined the AOL in 1996, was vice president for advertising and e-commerce for the company’s UK interactive marketing group. He was responsible for the UK sales team and worked to develop the AOL brand… Continue reading AOL Advertising Chief Resigns

For many of us, seeing the events of 11 September unfold live across a multi-media landscape will be up there amongst the most profound, world changing moments we have witnessed. Needless to say, the face of the media changed in the aftermath. But, some months on, Denise Turner of Media Planning Group asks, is the… Continue reading Feature: Media In A Changed World

Advertising revenue, including sponsorship and promotions, for UK commercial radio fell 7.7% year on year to £549 million, according to the latest figures from the Radio Advertising Bureau (RAB). It is projected that the fall will be in line with the performance of the display advertising market as a whole during the year, resulting in… Continue reading UK Commercial Radio Revenue Dips 7.7% In 2001, In Line With Display Market

BBC Worldwide is closing its monthly teen magazine Live & Kicking after the title saw a 41.7% decline in circulation in last week’s ABC results.The title, which had its problems added to when the Saturday morning TV show on which it was based ended its run last Autumn, is to be replaced with a new… Continue reading BBC’s Live & Kicking Gives Up The Fight

Senior cable operator executives in the US project that 51% of households had access to digital services by the end of 2001, up from 40% a year earlier, according Jack Myers Report today. Myers says that the US cable industry is set to put a new marketing push behind digital upgrades and high-speed data delivery… Continue reading US Cable Operators Value Digital And High-Speed Connection Over Video On Demand

ITV’s Pop Idol website failed to achieve the success of its TV parent and did not match up to the online version of Channel 4’s Big Brother, according to a survey from NetValue.Figures show that 450,000 people visited the Pop Idol website during January 2002, an increase of nearly 550% on December’s visitor figures of… Continue reading Pop Idol Flops Online