ITV’s Pop Idol website failed to achieve the success of its TV parent and did not match up to the online version of Channel 4’s Big Brother, according to a survey from NetValue.Figures show that 450,000 people visited the Pop Idol website during January 2002, an increase of nearly 550% on December’s visitor figures of… Continue reading Pop Idol Flops Online
JCDecaux Airport has unveiled RADAR, a measurement tool for airport advertising which enables profiling of individual sites and campaigns around airports in order to determine the most effective site or sites to reach a given target audience.Richard Malton, marketing director at JCDecaux Airport, said: “As the only truly global advertising medium, airports provide a targeted… Continue reading Airport Planning Tool Launched By JCDecaux
Emap is closing its monthly hair and beauty title Celebrity Looks after admitting that it could no longer make the magazine work in the current market.A spokeswomen for Emap today confirmed that April’s issue of the magazine, which launched in 1983 as a spin-off from J17, would be the last. She said: “A great deal… Continue reading Emap’s Celebrity Looks Fades Away
Advertising revenue including sponsorship and promotions for UK commercial radio fell 7.5% year on year to £550m, according to the Radio Advertising Bureau (RAB). However, it is projected that the fall will be in line with the performance of the display advertising market as a whole during the year, which would mean that market share… Continue reading 2001 Radio Revenue Sees 7.5% Year On Year Fall
Capital Radio has bought Greater Manchester’s Big AM analogue and digital licences from the Wireless Group for £250,000. The licences will be rebranded as Capital Gold, increasing the potential audience of the Capital Gold Network from 15.8 million to 18.1 million adults. The deal builds Capital Radio’s presence in the ‘lucrative’ North West region. The… Continue reading Wireless Group Sells Manchester’s Big AM Licences To Capital
Advertising expenditure in Japan fell by 0.9% in 2001 year on year, according to figures released by Dentsu, the country’s largest ad agency, as reported by ABN Amro today. Adspend for the year was Yen6,058 billion. The decline follows an increase of 7.2% in 2000 – the first gain for the industry in three years,… Continue reading Japan Advertising Falls 0.9% In 2001
Telewest was the best performer in yesterday’s media market regaining ground lost last week over accountancy worries (see Sharewatch). Shares rose 27.78% to close at 23p, an increase of 5p on the previous day.RTL and Pearson also performed strongly in yesterday’s media market. The former saw stock climb 5.53% to finish at £28.62 and the… Continue reading Sharewatch
Advertising expenditure in Japan fell by 0.9% in 2001 year on year, according to figures released by Dentsu, the country’s largest ad agency. Adspend for the year was 6,058 billion yen. The decline follows an increase of 7.2% in 2000 – the first gain for the industry in three years. After two years of decline,… Continue reading Japan Advertising Falls 0.9% In 2001
The IPA has come out in support of political advertising on TV and radio in an attempt to increase public awareness of the electoral process.In its submission to the Electoral Commission, the IPA recommends that party political broadcasts (PPBs) on BBC stations should be supported with paid-for advertising on commercial stations. The advertising body estimates… Continue reading IPA Backs Political Advertising
eMarketer reports that the number of internet subscribers in India is forecast to hit 7.7 million in 2004. The National Association of Software and Services Company (NASSCOM) predicts that there will be 50 million internet users in the country by 2004. NASSCOM also notes that there will be roughly 1.5 million active subscribers in India… Continue reading Internet Subscribers In India Will Reach 7.7 Million BY 2004
