The IPA has released its fourth quarter Trends in Television report for 2001, which shows that patronage for all major terrestrial TV channels is continuing to decline, whilst non-terrestrial channels now achieve an average weekly patronage of around 40%, compared with 31% two years ago.The report shows that ITV’s share of viewing remained static during… Continue reading IPA Report Shows TV Viewing Continues To Decline
According to a new global forecast from the Yankee Group, by 2003, more than half of the broadband revenues in the European, Asia-Pacific and Latin American regions will be come from the Asia-Pacific, but the trend will veer toward Europe in 2006, with 51% of broadband access revenues originating on the continent by that time.… Continue reading Asia-Pacific To Lead Broadband Revenues With Europe Catching, Says Yankee Group
The BBC has pulled out of negotiations for the terrestrial TV rights to The Simpsons after Channel 4 and Channel 5 allegedly bid seven times more than the price currently being paid by the BBC.A spokesman for the corperation today confirmed that Jane Root, controller of BBC2, had walked away from negotiations following “vastly inflated… Continue reading BBC Says Doh! Over Simpsons Rights
There is a strong interest among UK digital TV subscribers in sending and receiving messages such as voicemail, short messages (SMS), email and instant messaging on their TV sets, according to research conducted by Continental Research on behalf of Comverse. The findings indicate a large potential for TVUM (unified messaging over TV), says Comverse. The… Continue reading UK DTV Customers Would Pay For TV Messaging Services, Finds Comverse
TV viewing levels across all “key audiences” are increasing, according to the latest data released by BARB.Figures generated by the new ratings system show that the overall average hours of viewing for the week ending 10 February was just over 25˝ hours per person. BARB claims that this is the highest viewing level of the… Continue reading BARB Data Shows Viewing Increase
An SMS advertising campaign created by Flytxt helped Cadbury to enjoy a near record year in terms of profits and generated around 4 million responses in a two week period, according to Flytxt’s vice president of business development, Pamir Gelenbe.Speaking at the SMS 2002 mobile marketing event Gelenbe announced that the campaign, which invited consumers… Continue reading SMS Campaign Boosts Profits For Cadbury
Maiden’s Transvision screens at Victoria and Waterloo railway stations were included in a Valentines Day promotions package which is to be first of several themed bespoke campaigns using the medium to be offered this year.The Valentines Day package was created for Muller yoghurt, and involved creative being shown on the Transvision screens for the week… Continue reading Transvision Fills Stations With Muller Love
The figures listed in NewsLine’s ABC reports are those reported by the Audit Bureau of Circulations (ABC) as at Thursday 14 February 2002. Late submissions and changes may be made after this date, and will thereafter be amended in MediaTel’s Press database. For full notes on how NewsLine’s reports are compiled please see Important Notes:… Continue reading ABC Jul – Dec 2001 Women’s Weekly Titles
A new report from Andersen, focusing on mobile applications using digital content, forecasts a market worth E18.9 billion by 2006. The report, commissioned by the European Commission DG Information Society, forecasts that the mobile digital content market in western Europe will rise to E18 billion over the next 4 years. Currently the mobile market is… Continue reading Mobile Digital Content Will Be Worth E18.9 Billion By 2006
The figures listed in NewsLine’s ABC reports are those reported by the Audit Bureau of Circulations (ABC) as at Thursday 14 February 2002. Late submissions and changes may be made after this date, and will thereafter be amended in MediaTel’s Press database. For full notes on how NewsLine’s reports are compiled please see Important Notes:… Continue reading ABC Jul – Dec 2001 Music Titles
