There will be 1.1 billion cellular phone subscribers worldwide by Q2 2002 – a rise of 11.6% on the 941 million in 2001, according to data from EMC, reported by eMarketer. The data also shows that in Q4 2001, the average revenue per user (ARPU) worldwide stood at $34.00.
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Dennis Publishing is investing £1m in a motoring internet portal which will offer a high level of targetting to advertisers and, it hopes, early signs of success. £175,000 of the budget will go towards an online and print marketing campaign.Multimedia division Dennis Interactive has combined content from Auto Express and evo with motorsports and retailer… Continue reading Dennis Sinks £1m Into Motoring Portal
Global IT spending reached $975 billion in 2001 and is expected to increase to an estimated $1,116 billion by 2004 – a compound annual growth rate of 4.6%. These forecasts from Datamonitor have been reduced due to the impact of the global economic slowdown.
TalkSPORT has signed a deal with the UK’s largest interactive betting service, Blue Square, to sponsor special sports features during its coverage of this summer’s World Cup tournament.The features will run throughout the period when live games take place and will be sponsored solely by Blue Square. The online betting firm will provide odds on… Continue reading TalkSPORT Secures World Cup Sponsor
ITV Digital is believed to be meeting with the Football League today in a last ditch attempt to resolve the dispute over television rights, which could threaten the future of the troubled digital TV platfrom (see Football League Rejection Could Close ITV Digital).The meeting is also expected to put in place the mechanism for Deloitte… Continue reading ITV Digital In Salvage Talks
BARB viewing data for the first month of 2002 showed that again ITV1 saw a year on year drop in all homes, from a share of just below 30% to a share of just over 26%. However, its terrestrial rival, BBC1 did not see much movement year on year, while the largest increase in viewing… Continue reading Digital TV Round-Up – January 2002
BARB viewing data for the first month of 2002 showed that again ITV1 saw a year on year drop in all homes, from a share of just below 30% to a share of just over 26%. However, its terrestrial rival, BBC1 did not see much movement year on year, increasing its share by 0.15 percentage… Continue reading Digital TV Round-Up – January 2002
Digital marketing agency, Outrider is to merge with digital media shop, The Digital Edge, following the acquisition of the Tempus Group by WPP at the end of last year.The new company will keep the Outrider name in the UK and Europe but will be known as The Digital Edge in US, where the Outrider identity… Continue reading Outrider To Merge With Digital Edge
Channel 5 has secured financial services company More Th>n as sponsor of its new motoring series 5th Gear. The channel has also lured Top Gear presenters Quentin Wilson and Tiff Needell from the BBC to front the show, which begins in April.News of this lifestyle programming deal comes in the wake of Channel 4’s announcement… Continue reading More Th>n Sponsors C5 Motor Series
Rupert Murdoch’s ambitions to increase his UK TV and radio interests could be prevented by the legislation contained in the forthcoming Communications Bill, according to reports in the Financial Times. While the expectation is that revised legislation on media ownership would allow large-scale radio and television mergers, the FT says that under the preferred plan… Continue reading Murdoch’s Expansion May Be Halted By Bill
