The Advertising Standards Authority has ordered Universal International Pictures to withdraw a controversial poster for the new Ali G film after it generated over a hundred complaints in less than a week.The poster, which features Ali G with his arm between a naked women’s legs, has been branded “offensive” and “unsuitable” by members of the… Continue reading ASA Orders Withdrawal Of Ali G Poster
In February, the number of internet users in the UK fell. Although this has happened before, previous declines have been the results of seasonal trends – students not online during summer holidays and so on. Early indications for March suggest that the decline in numbers is continuing prompting BMRBi to forecast that the decline is… Continue reading UK Internet Population Drop Off Suggests Trend, Says BMRB
Ongoing talks and doubts about the future of ITV Digital and its dispute with the Football League over broadcasting rights (see ITV Digital In Salvage Talks) caused Carlton and Granada, the group’s joint owners, to see shares fall yesterday.Carlton saw stock slip 8.22% to close at £2.62˝, in what was the worst media performance of… Continue reading Sharewatch
A new report from the Direct Marketing Association (DMA) has revealed that the the vast majority of online marketers are acting on consumer privacy concerns by sending targeted email communications and offering consumers the ability to opt-out of e-mail marketing solicitations. According to the State of the E-Commerce Industry Report 2001-2002 from the DMA, almost… Continue reading E-Marketers Are Behaving Responsibly, Says DMA
There’s no getting away from it: Sport and TV need each other. But how have a load of men in silky shorts chasing a ball managed to bring a whole digital TV platform to its knees? Or should that be, how has the success or lack thereof of a marketing campaign based around a knitted… Continue reading NewsLine Column: TV’s Own Goal
Despite the popularity of broadband cable internet access, cable multiple system operators (MSOs) must overcome the ‘stigma’ of being insecure and unreliable, says the Yankee Group. According to Lindsay Schroth of the Yankee Group: “The problem for the MSO is that they have no control over what is installed, and this becomes a troubleshooting nightmare,… Continue reading Broadband MSOs Must Face Security Concerns, Says Yankee Group
BARB viewing data for the first month of 2002 showed that again ITV1 saw a year on year drop in all homes, from a share of just below 30% to a share of just over 26%. However, its terrestrial rival, BBC1 did not see much movement year on year, increasing its share by 0.15 percentage… Continue reading Digital TV Round-Up – January 2002
Digital marketing agency, Outrider is to merge with digital media shop, The Digital Edge, following the acquisition of the Tempus Group by WPP at the end of last year.The new company will keep the Outrider name in the UK and Europe but will be known as The Digital Edge in US, where the Outrider identity… Continue reading Outrider To Merge With Digital Edge
Channel 5 has secured financial services company More Th>n as sponsor of its new motoring series 5th Gear. The channel has also lured Top Gear presenters Quentin Wilson and Tiff Needell from the BBC to front the show, which begins in April.News of this lifestyle programming deal comes in the wake of Channel 4’s announcement… Continue reading More Th>n Sponsors C5 Motor Series
Rupert Murdoch’s ambitions to increase his UK TV and radio interests could be prevented by the legislation contained in the forthcoming Communications Bill, according to reports in the Financial Times. While the expectation is that revised legislation on media ownership would allow large-scale radio and television mergers, the FT says that under the preferred plan… Continue reading Murdoch’s Expansion May Be Halted By Bill
