The IPA has come out in support of political advertising on TV and radio in an attempt to increase public awareness of the electoral process.In its submission to the Electoral Commission, the IPA recommends that party political broadcasts (PPBs) on BBC stations should be supported with paid-for advertising on commercial stations. The advertising body estimates… Continue reading IPA Backs Political Advertising
eMarketer reports that the number of internet subscribers in India is forecast to hit 7.7 million in 2004. The National Association of Software and Services Company (NASSCOM) predicts that there will be 50 million internet users in the country by 2004. NASSCOM also notes that there will be roughly 1.5 million active subscribers in India… Continue reading Internet Subscribers In India Will Reach 7.7 Million BY 2004
The number of subscriptions to the internet increased by 11.5% between January and December 2001, according to the latest Index of Internet Connectivity report from the Office Of National Statistics (ONS).According to the report, the number of subscriptions to internet service providers (ISPs) has increased in almost every month since January 2001, the only exception… Continue reading Internet Connectivity Increases
Liberty Media’s agreed E5.5 billion deal to acquire six cable franchises from German media group Deutsche Telekom looks set be approved by the country’s Government, despite speculation that it might be blocked on competition grounds (see Liberty Media’s Deutsche Telekom Cable Deal Hits Regulatory Snags). The German Cartel Office is known to be concerned that… Continue reading German Government Set To Allow Liberty’s Cable Acquisition
Electronic gambling revenues are forecast to reach $14.5 billion by 2006, according to a new report from Informa Media Group. The Electronic Gambling Report makes this forecast providing legislature does not change dramatically. Internet gambling, for example, will remain an offshore activity for punters in the US and Japan and no interactive TV or legal… Continue reading Global E-gambling Will Be Worth $14.5 billion By 2006, Says Informa
The current technology downturn notwithstanding, the Yankee Group predicts robust growth in web-hosting revenues in the international markets of Europe, Latin America and Asia-Pacific (including Japan). Recently released forecasts project the three regions’ combined revenues for shared hosting, dedicated hosting and collocation to grow from $3.3 billion in 2001 to $14.5 billion in 2006, a… Continue reading Robust Growth Predicted For Web Hosting Revenues, Despite Technology Downturn
IPC has confirmed that the year-old InStyle magazine is to move to the IPC Southbank stable. The title has been published from launch by Time Life Entertainment, but became legally part of IPC after AOL Time Warner took the company over last year (see AOL Buys IPC Media For £1.15bn).The AOL/Time Warner takeover also meant… Continue reading InStyle Moves To IPC Southbank
Regional press advertising data, by category, for 2001, as compiled by ACNielsen MMS and the Newspaper Society, are shown below. In total, regional press showed a 4.9% increase in display ad revenue over 2000, a very strong performance as against the media sector average, which was in decline. Regional press is the second largest advertising… Continue reading UK Regional Press Revenue Grows 4.9% In 2001
Week on week analysis reveals that Telewest was the worst performer in last week’s media market. Shares fell 40% week on week to close at 18p, following speculation that the cable operator would be forced to restructure its debt because of a lack of funding.At the other end of the scale the best performance in… Continue reading Sharewatch
Although wireless operators and suppliers are investing heavily in wireless data services, by 2006 mobile voice services will still represent the major part (over 67%) of the $460 billion total mobile services revenues generated by 1.1 billion users in Europe, Asia-Pacific, and Latin America. These and other findings were released under the Yankee Group‘s new… Continue reading Voice Will Dominate Mobile Revenues Despite Data Services Investment
