BSkyB saw shares improve 4.5% yesterday with help from the latest broadcasting data, which showed that multi-channel viewing has grown dramatically over the past five years (see UK Viewing Trends Show Gains For Pay TV). Stock closed at £7.89, an increase of 34p on the previous day.The Shadow Media Secretary, Tim Yeo, said yesterday that… Continue reading Sharewatch
Highbury House Communications has acquired three consumer magazines for £325,000.The consumer and contract publisher has acquired Fast Bikes magazine from Sport Report Limited as well Inspirations For Your Home and Garden and Garden Inspirations from GE Magazines.Fast Bikes, which is a monthly magazine aimed at “performance minded motorcyclists,” was launched in 1991 and generated revenues… Continue reading Highbury House Acquires Consumer Titles
Casino-on-net.com moved up from third place to become the most popular online advertiser during November. The site gained exposure among 5511,000 individual at-home internet users throughout the month and commanded a 37.4% digital reach. Dell.com slipped from the top spot in October to become the fourth most popular online advertiser during November. The site was… Continue reading New Media Round-Up
The Competition Commission has today raised concerns about the acquisition by Johnston Press of eight local newspaper titles published by Trinity Mirror across the East Midlands.The Commission has raised a number of issues in its letter to the two parties, including the question of whether there is sufficient competition in the publishing areas to meet… Continue reading Regulator Questions Johnston’s Latest Acquisition
Freeserve has launched the second TV ad campaign in its “Freedom Of The Internet” promotion to raise the profile of its online and offline brand.Freeserve’s managing director Keith Hawkins, said: “This is the second TV ad execution in Freeserve’s campaign, which is extremely powerful for consumers. Our last campaign was a huge success and we… Continue reading Freeserve Unveils New TV Ad Campaign
A study of research from AC Nielsen and the Condé Nast Reader Survey suggests that magazines are undervalued in the media mix, as the medium’s share of influence is not reflected in its share of adspend, despite the 1.2% year on year increase seen in the 12 months to September 2001.The research from Condé Nast… Continue reading Mags May Be Undervalued In Media Mix
IPC’s teen title Mizz has relaunched this week with a new look, including added features and design elements including a bold colour palette and modern typefaces, clearer signposting and covers reflecting the magazine’s emphasis on teen lifestyle.New editor Sharon Cristal commented: “We’ve increased the level of reader interaction, making our reader the star from cover… Continue reading Mizz Revamped As Market Gets Crowded
The Competition Commission has today raised concerns about the acquisition by Johnston Press of eight local newspaper titles published by Trinity Mirror across the East Midlands. The Commission has raised a number of issues in its letter to the two parties, including the question of whether there is sufficient competition in the publishing areas to… Continue reading Regulator Questions Johnston’s Latest Acquisition
The Italian prime minister, Silvio Berlusconi, has said that if the slowdown in advertising in the country continues, the Government will introduce extraordinary measures to help the media sector. Berlusconi confirmed his intention whilst speaking to the annual meeting of the FIEG, the Italian Federation of newspaper publishers, according to a report from ABN Amro.… Continue reading Berlusconi Will Take Government Action If Italian Ad Revenue Decline Continues
As a difficult 2001 drew to a close a number of media analysts and forecasters made last minute adjustments to their advertising predictions for the year and for 2002. Below is a comparison of the most recent set of ad growth forecasts for 2001 and 2002, by country and region, taking into account revisions made… Continue reading Global Advertising Forecasts 2002 Round-Up
