Richard Foan, managing director of ABC Electronic and Roger Holland, executive chairman of JICNET, told delegates at the MRG conference last week that significant steps needed to be taken if the internet is to become “a truly accountable medium.”Foan explained that the tools capable of making complete accountability possible are already in place but that… Continue reading MRG One Day Conference: Making The Internet Accountable
Publicis, the French advertising group which owns Saatchi & Saatchi and co-owns the recently merged Zenith/Optimedia operations (see Optimedia And Zenith Merged By Parent Companies) yesterday released Q3 results which show better-than-expected billings for the year to date. Consolidated billings of Publicis Groupe SA rose by 56.5% in the first nine months to reach 11.3… Continue reading Publicis Results Reveal Growth Despite Market Conditions
Speaking at the MRG conference in London last week Geoff Wicken, BMRB’s global development director, said that advertisers would demand a global standard of media measurement as international multimedia deals become more common.In his speech, ‘The single European currency: Two months away for money, 20 years away for media,’ Wicken pointed out that the need… Continue reading MRG One Day Conference: Global Media Measurement
Alan Higgs, director of NOP Media, followed hard on the heels of Roger Pratt at the MRG one day conference, with his discussion of a new readership accumulation study commissioned under a completely separate contract from the main NRS survey.Higgs pointed out that while the planning and buying of newspaper and magazine advertising is based… Continue reading MRG One Day Conference: Audience Accumulation Models
Helen Tridgell and Sue Cox of Postar along with Sally Gibson of More Group, spoke of the need for greater accountability in outdoor advertising at the MRG conference in London last week.Tridgel, managing director of Postar, said that the outdoor industry was becoming increasingly sophisticated and the ability to provide planners with co-ordinated multi-format, multi-media… Continue reading MRG One Day Conference: Knowing More About Outdoor
Analysts at ABN AMRO are sticking by their forecast of a 20% drop in ad revenue at ITV in November despite popular opinion within the trade press that 15% is a more likely figure. ABN ‘remains cautious’ about ITV, but says that if the general trends within the market continue to look ‘cyclical’ there is… Continue reading ABN ‘Remains Cautious’ On ITV Ad Revenue Forecasts
Hollinger International, owner of the Daily Telegraph, has announced a net loss for Q3 2001 of $139.6 million or $1.37 per share, compared to a net loss of $3.9 million or a $0.06 per share in 2000. The increased loss is largely due to unusual items including an accounting loss on the Total Return Equity… Continue reading Hollinger Sees Losses Increase As Advertising Revenue Falls
Unconfirmed press reports at the weekend suggest that Bertelsmann TV subsidiary RTL held talks with Carlton in September at which time an informal offer was made by the German group. The FT reports that the offer was in the region of 275p-a-share although it is thought that the talks ended when the two sides were… Continue reading WSJ Reports Bertelsmann Interest In ITV Companies
Week on week analysis of the media market reveals strong performances for both Carlton and Granada amid growing speculation that the ITV partners are considering restructuring the troubled pay-per-view platform, ITV Digital (see Former BSkyB Exec To Review ITV Digital). The former saw shares rise 22.76% to finish at £2.40, while the latter was up… Continue reading Sharewatch
Home internet access in the UK has grown by 50% over the last twelve months, adding a further 5 million users, according to the Internet Q4 2001 report released by Continental Research this week. There are currently 15.4 million people accessing the internet from home – around a third of UK adults. A year ago,… Continue reading UK Home Net Access Grows 50% In Q4, Says Continental
