Roger Pratt, managing director of National Readership Surveys (NRS), introduced the updates and implications of the new NRS contract at the MRG one day conference in London last week.Pratt explained that the contract, which was awarded to Ipsos RSL in November (see Ipsos-RSL Revealed As Winner Of New NRS ContractIpsos-RSL Revealed As Winner Of New… Continue reading MRG One Day Conference: The New NRS Contract
The internet is becoming increasingly important in the decision-making process of purchases, even if the web is not used for the final transaction, according to the Internet Q4 2001 report released by Continental Research this week. The survey has found that even when people buy goods and services offline, there is a growing likelihood that… Continue reading Internet Plays An Increasing Role In Purchasing Decisions
Unconfirmed press reports at the weekend suggest that Bertelsmann TV subsidiary RTL held talks with Carlton in September at which time an informal offer was made by the German group. The FT reports that the offer was in the region of 275p-a-share although it is thought that the talks ended when the two sides were… Continue reading WSJ Reports Bertelsmann Interest In ITV Companies
Speaking at the MRG conference in London last week, Neil Eddleston, managing director of JCDecaux Worldlink, introduced delegates to the latest in outdoor research – The Sutton Study.Eddleston said that the increasingly large amount of investment in moving formats has led to the need for a measurement system that recognises new developments in the industry.… Continue reading MRG One Day Conference: The Sutton Study
The ITC has upheld complaints against ITV and Bravo for showing “insensitive” and “offensive” programmes shortly after the terrorist attacks in the US.Viewers complained that an ITV news special, shown on 12 September, was “inappropriate” and “in bad taste” as it featured “harrowing” pictures of the terrorist attacks set against a background of music.ITV explained… Continue reading ITV And Bravo Branded “Insensitive” After US Attacks
Dr Jonathan Freeman of Goldsmith’s University addressed the future of TV viewing from an academic’s perspective at yesterday’s MRG conference in London.Freeman began by introducing the concept of “immersive TV” pointing out that interactive services are failing to inspire digital viewers because broadcasters are not taking advantage of the massive amount of information that it… Continue reading MRG One Day Conference: The Future Of TV Viewing
The National Magazine Company is to launch a contract publishing division and has brought in experienced hands Julian Downing and Carey Sedgwick from contract publishers Citrus to head the operation.Downing and Sedgwick, previously communications planning director and editorial and design director at Citrus, will become directors of the new division, part of NatMag Specialist Media… Continue reading Natmag Launches Contract Publishers
ITV is looking to boost the profile of its digital-only channel ITV2 by launching an interactive version of ratings winner quiz show Who Wants To Be A Millionaire? at the end of this month.The shows, which are sponsored by BT, will begin on 24 November, and will broadcast simultaneously with the ITV1 version. Interactive viewers… Continue reading ITV2 To Launch Interactive Millionaire
Channel 4 is cutting around 30 jobs and is reducing its investment in its commercial arm, 4 Ventures, by 50% as a result of the current advertising downturn.Channel 4’s acting chief executive, David Scott, has announced that around 15 staff will be made redundant from the main channel as well as a similar number from… Continue reading Ad Downturn Claims Jobs At Channel 4
Analysts at ABN AMRO are sticking by their forecast of a 20% drop in ad revenue at ITV in November despite popular opinion within the trade press that 15% is a more likely figure. ABN ‘remains cautious’ about ITV, but says that if the general trends within the market continue to look ‘cyclical’ there is… Continue reading ABN ‘Remains Cautious’ On ITV Ad Revenue Forecasts
