DCMS Predicts 55% Digital Penetration By 2006 The UK is making “astonishing progress” towards the take up of digital television, according to Culture Secretary Tessa Jowell, despite the fact that fewer than one in three homes have digital TV.A digital television survey just published by the DCMS shows that 25% of households predict that they… Continue reading DCMS Predicts 55% Digital Penetration By
2006
In order to get the most out of net radio advertising, Arbitron Inc. have launched a new webcast audience measurement service which gathers audience demographics of individual streaming media channels. The new survey, called Webcast Audience Profile, uses a pop-up survey on webcasters’ sites to gather demographic, socio-economic and Internet usage information. The pop-up technology… Continue reading Net Radio Offers Compelling Benefits To Advertisers
Go Racing has jumped the latest hurdle in its quest to close a £387m deal to acquire the media rights to the UK’s horseracing for the next 10 years and create a digital horseracing channel.Lengthy negotiations with the British Horseracing Board (see Go Racing Deal Could Be Halted By Pre-Race Data Problem) were concluded last… Continue reading Go Racing Back In The Saddle
‘Keep the faith’ is the message to telecoms investors from market research company Strategis. Although the European mobile communications industry has been experiencing a drop in growth and revenues recently (see Insight Analysis), Strategis believes that once the 3G network is established growth within the market will continue. Much of future revenues will come from… Continue reading European Telecoms Market Will Rise Again In 2003, Says Stategis
Chrysalis Radio is launching its first interactive text messaging campaign, called Galaxy 105 Text Maniacs Club, as part of a move to interact with listeners.Chrysalis Radio’s online sales director, Ian James, said: “We chose to use text messaging as it’s a medium which lends itself to communicating with our core listeners, 15-35 year olds. It… Continue reading Chrysalis Interacts With Text Maniacs
A new survey published by Taylor Nelson Sofres this week reveals that user awareness of Universal Mobile Telecommunications Systems (UMTS or ‘3G’) is low amongst potential users of the network despite its imminent launch across Europe and North America (see Forecasts). TNS reports that around 80% of mobile phone and internet users in 13 key… Continue reading User Awareness Of 3G Network ‘Low’ Says Taylor Nelson Sofres
The latest round of VIPer research (see VIPer Research Targets ABs ) has brought good news for the outdoor industry, as the medium has been judged as very effective in reaching the young and affluent in society, especially when used with other media.Phil Danter, managing partner, strategy, at the Media Planning Group, said: “Outdoor advertising… Continue reading Outdoor Effective For Reaching The Affluent
The UK is making “astonishing progress” towards the take up of digital television, according to Culture Secretary Tessa Jowell, despite the fact that fewer than one in three homes have digital TV. A digital television survey just published by the DCMS shows that 25% of households predict that they will switch to digital television by… Continue reading DCMS Predicts 55% Digital Penetration By 2006
The number of new consumer magazines launched in the first four months of this year saw a year on year increase, despite widespread fears of an ad revenue downturn and saturation of the magazine market (see Feature: Has The Consumer Magazine Industry Reached Saturation Point?). Figures released by the Periodical Publishers’ Association (PPA) from Seymour… Continue reading Consumer Mag Launches Up Year On Year
Profits Warning at United Business MediaUnited Business Media (UBM) has announced that profits in its US-based high tech magazines division, CMP, will fall below expectations. In a statement today ahead of pre-closed period meetings with analysts, the company said that the expected slowing of market decline during May had not occurred and that despite “robust… Continue reading Profits Warning at United Business Media
