The BBC has put an end to months of press speculation by announcing that Eastenders will be shown four nights a week. From 10 August an extra episode will show on Fridays at 8pm.Controller of BBC1, Lorraine Heggessey, said: “Quality popular drama is one of the lynchpins of BBC1 and a fourth episode of Eastenders… Continue reading BBC Adds Eastenders To Fridays
New research from Allegra Strategies forecasts that new media advertising formats are set to become a key part of advertising campaigns over the next few years. Online advertising, email and wireless marketing may offer a number of major benefits over traditional advertising media in terms of measurability, interactivity and improved targeting. Currently, uptake of such… Continue reading New Media Advertising Will Account For 6.7% Of Total UK Ad Rev By 2005, Says Allegra
Emap advertising and Nestle have announced plans for a cross media deal centred around Emap Performance’s flagship pop brand, Smash Hits, worth in excess of £2m.The cross media deal is the Emap’s biggest to date for a single brand and will run until 2003. It sees the creation of “Smarties Zones” across all Smash Hits… Continue reading Emap And Nestle Team Up In Cross Media Deal
The Dutch advertising market showed further deterioration in the second quarter, with display advertising down by 5.3% year on year, according to analysis by ABN Amro. This follows a 4.6% increase in Q1 2001. Radio and television performed particularly poorly, down by 6.7% and 7.6% respectively. It is mainly the telecoms advertisers that are currently… Continue reading Dutch Display Advertising Falls In Q2
Viacom Outdoor has announced that is creating a new department dedicated to its moving image innovation, XTP, on the London Underground.The move, which comes into effect immediately, supports Viacom Outdoor’s predictions that moving image technology will be one of the key revenue streams for the company’s growth over the next twelve months. The moving image… Continue reading Viacom Outdoor Creates Subway Department
A new survey by the Pew Internet & American Life Project has revealed that the length of time spent online by different sections of the internet varies greatly. The Project asked 1,081 Internet users whether they were currently using the Internet more or less than they were six months earlier. 54% said they were using… Continue reading America Online: Latest Data From Pew
Corporate communications website, DELL.com, was the top online advertiser for women during June, according to the latest figures from Netvalue. The site was visited by 2,071 individual women users throughout the month and achieved 14.9% digital reach of the total at home UK internet audience. MSN.com was in third position, reaching 1,894 women during June… Continue reading New Media Round-Up
People are more receptive to new ideas and information on Sundays, when they are most relaxed, and often turn to Sunday newspapers for the information they seek, according to the second annual Sunday in America study from PARADE magazine. MediaPost reports that this is a boon to publishers and advertisers, as the ‘Sunday state of… Continue reading Sunday Readers Are More Receptive, Says Survey
The Telegraph Group is to take over the management of advertising sales for Sunday Business.The move, which will come into effect mid-August, will see Sunday Business retain its own sales team, which will be transferred to Canary Wharf where it will become part of the Telegraph’s sales operation.The deal gives the Sunday Business team access… Continue reading Telegraph Takes Over Ad Sales For Sunday Business
IPC Media has been bought by AOL Time Warner for £1.15 bn, the company confirmed late yesterday, ending weeks of speculation about the takeover.The consumer magazine publisher, which produces more than 100 titles including Loaded and Woman’s Own, is currently owned by venture capital company Cinven. Financial backing for the £860m management buy-out of IPC… Continue reading AOL Buys IPC Media For £1.15bn
