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Pearson’s interim financial results showed a pre-tax profit of £5 million, ahead of the expected consensus loss of £10 million and slightly below the £11 million profit forecast by ABN Amro. A difficult period in terms of revenues in both its education businesses and advertising generally has caused Pearson’s stock to weaken recently. The Financial… Continue reading Pearson Results Show FT Profits Hit By Ad Downturn

European broadcaster RTL has this morning issued its second profits warning (see RTL Says 2001 Earnings Will Be Flat In Current Ad Climate), saying that trading during March has come in below expectations. Furthermore, the group says that visibility in the European television sector has deteriorated further. RTL says that given the lack of visibility,… Continue reading RTL Issues Second Profits Warning And Offers No Visibility

BSkyB, which released its full year results last week (see Sky Still Strong Despite Pre Tax Losses), saw shares climb 14.41%, week on week, to close at £7.78, an increase of 98p on the previous week.Maiden, which moved into the international market last week with the acquisition of three Irish based companies (see Maiden Goes… Continue reading Sharewatch

Press reports at the weekend suggest that United Business Media (UBM) is to cut around 400 staff from its workforce. It is expected that the majority of the losses will come from the CMP business publishing division in the US. CMP has suffered heavily at the hands of the deterioration of hi-tech advertising spend, which… Continue reading UBM To Axe 400 Jobs, Say Reports

The culture secretary, Tessa Jowell, will today suggest that the ITC adopt a “new rapid response” approach to complaints after the commission failed to react to outrage caused by Channel 4’s Brass Eye.The ITC received hundreds of complaints from viewers objecting to Thursday night’s episode of Brass Eye, a satirical documentary on paedophilia, and have… Continue reading More Power For ITC?

The softening economy in the US finally took its toll on online shopping last month, according to the most recent findings of Forrester Research’s Online Retail Index. The 18th edition of the monthly survey shows that total US spending via the web decreased from $3.9 billion in May to $3.2 billion in June. The number… Continue reading US Economic Downturn Hits Online Sales

Pearson’s interim financial results showed a pre-tax profit of £5 million, ahead of the expected consensus loss of £10 million and slightly below the £11 million profit forecast by ABN Amro. A difficult period in terms of revenues in both its education businesses and advertising generally has caused Pearson’s stock to weaken recently.The Financial Times… Continue reading Pearson Results Show FT Profits Hit By Ad Downturn

The German advertising market is now looking extremely weak, according to an analysis of ACNielsen data by ABN Amro. The broker says that its previous forecast growth of 0.7% is now too high and is instead predicting a decline of 0.2% for the full year. The worst hit sectors will be outdoor and newspapers and… Continue reading German Ad Market Is ‘Extremely Weak’

Twice as many advertisers are currently spending more than £5m a year on direct marketing (DM) than three years ago, according to a report published by the Incorporated Society of British Advertisers (ISBA).ISBA’s eighth DM report shows that over half of advertisers have increased their expenditure on direct marketing in the past year, a trend… Continue reading Advertisers Spend More On Direct Marketing

Digital View, the monitor manufacturer and media company is launching the Brand News Network (BBN), which will install advertising screens in retail outlets across the country.15 inch flat panel video screens have already been installed in 100 stores and the company plans to have 1,200 screens in place by next summer.The monitors have been fitted… Continue reading Ad Screens To Appear In Shops