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Covid-era digital consumption habits have remained sticky, providing both opportunity and brand safety challenges for advertisers.

In the week following Elon Musk’s takeover of Twitter late last month, popular misinformation-spreading Twitter accounts saw a 57.04% increase in engagement on the platform in the form of likes and retweets.

In brief: Contract workers’ terminations come as Omnicom and WPP media buying agency GroupM have reportedly urged clients to pause spend on the platform.

Dentsu International reported 8.4% organic growth in its latest earnings.

In brief: Disney is planning to lay off some staff and institute a hiring freeze following the company’s disappointing Q3 earnings.

In brief: Ozone has appointed Danny Geelan as its agency hub lead for GroupM.

Partner content: Samsung Ads’ report highlights a clear shift taking place across the streaming world and outlines why smart TVs are a valuable tool for brand marketers.

We know brands should continue to invest in a downturn. But what if your brand doesn’t have the resources to compete in a share of voice battle over the long-term, asks Bountiful Cow’s strategy chief.

100% Media 0% Nonsense: Commercial media could prove remarkably resilient in this recession compared to previous downturns, writes the editor.

In brief: Bauer Media Audio has entered in to an agreement to acquire Red FM, a regional radio station in Ireland.