Being early and flexible is the key to planning media during a festive season with a cost-of-living crisis and a World Cup around the corner.
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Gen Alpha represents a distinct switch in the norm, powering a more ‘lean-in’ music consumption from earlier ages.
Snap has poached Google veteran Ronan Harris in a bid to revive the tech platform’s fortunes amid a restructure of its business and a 20% cull of its staff.
Nielsen Ad Intel revealed overall adspend in the first half of 2022 had increased by 20% compared to the same time last year.
In brief: Snap is planning to lay off roughly a fifth of its staff following consecutive quarters of disappointing financial performance
The IPA has launched a print campaign to highlight the importance of maintaining adspend during a recession.
In brief: using Tiles will allow the publications to trial new formats for increasing engagement with hyperlinks.
The British Heart Foundation got seven mainstream advertisers to interrupt their own radio ads for a “disruptive” campaign last month, but how did they get the brands to agree?
In brief: a web-based version of the livestreaming platform will continue to exist on Facebook.
In brief: Snap’s chief business officer Jeremi Gorman and Snap’s VP of ad sales, Americas Peter Naylor will both be making the move over to Netflix