Barb CEO: Not only do we intend to measure and report fit-for-TV content, but also content that adheres — at a minimum — to industry-accepted levels of brand safety.
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Analysis: After a sluggish start, streaming giants Netflix and Disney+ appear to have found limited success with cheaper, ad-funded tiers and subscription hikes.
A BBC memo urged staff to delete the TikTok app from company devices, while the US DOJ is investigating possible use of the app for surveillance.
Anna Sampson shares her best practice for storytelling, as it seems to have become ‘a lost art’ amongst younger talent in media.
The future of retail media is bright, but a cluttered market threatens to act as a barrier to exponential growth.
ChatGPT may not make journalists obsolete, but its generation of inaccurate or false information should make any news outlet nervous.
In brief: Netflix has has 40 games due to launch this year, with another 70 in development with its partners, the streaming giant has announced,
In brief: Netflix advertisers can now use DoubleVerify to check that their video ads are safe from fraud and invalid traffic, and are fully viewable.
Meta needs a different message—and perhaps even a different narrator—to better communicate its potential.
YouTube’s MD of sales proposes five common principles for cross-media audience measurement they believe the industry needs to agree on, adopt and adhere to.